Nearly 200 representatives gather for first-ever Philips regional dealers conference

The two-day event showcasing Philips' top-of-the-range products celebrated the double-digit sales growth achieved in the GCC as a result of its special relationship with its partners.

Philips consumer electronics products registered strong sales growth in the region among all its major product lines. Overall CE sales across the region jumped 35% to 40%, with the UAE in particular being a strong contributor.

"This impressive growth is a result not only of our focus on developing products that appeal to the consumer's senses and needs as part of our commitment to enabling them to "Experience Every Thing" but also our focus on developing special relationships with existing channels and our esteemed partners in the region," said Khalid Tuer, Philips Regional General Manager, Middle East and Africa.

During the conference, held at the Sheraton Dubai Creek Hotel and Towers, dealers were briefed on the latest Philips Electronics products, including Flat and Slim TVs, Pixel Plus TVs, Home Theatre Systems, the new Nike Philips products, Key Rings, Micro Systems and Audio/Video systems.

For his part, A.S. Rao, General Manager, Al Ghandi Electronics, said: "This conference gives us a chance to really experience how these top-range products will enhance consumer enjoyment of their audio and video media. We will leave this gathering excited to demonstrate these products to our customers."

"We are excited by these products which meet the diverse needs of consumers of all ages, and we look forward to offering them to our customers. By holding this conference which brings together dealers from across the region, Philips reinforces the importance it gives to its distributor relationships," said Salim Abu Hamra, General Manager, Gulf Electronics.