Nayomi showcases its glamorous collections at the Bride 2004 fashion show

The new collection included four new ranges - Jalabia, Evening Wear, Alya, and Fairouz, targeted at the fashionable Arabian women looking for elegant, sophisticated and yet sensuous nightwear styles. The Jalabia and Evening wear range was exclusively showcased for the first time for audiences across the region at the fashion event.

The new bridal variety from Nayomi are a part of its alluring nightwear selection and includes creations meant for the women of today who are modern, classy and full of life.

Kamal Osman Jamjoom, Chief Executive Officer for Nayomi, said: "Bride 2004 was an excellent platform for Nayomi to showcase its glamorous new collections. The unusual mix of soft fabrics, graceful and yet sensuous cuts which will particularly appeal the style conscious Arabian women across the region".

"Women choosing any of our new ranges will be pleased with the enchanting portrayal of Arabic traditional themes in these high quality premium products. Our collections are meant to suit every budget and the I feel that superior quality and product designs have left a mark on our audiences," added Jamjoom.

The show included nightwear in different styles and from several ranges. The designs in the collections displayed Nayomi's ability to provide women with creations to suit all their moods and feelings regardless of age.

Nayomi's Product Director Andrea Wicks commented, "Nayomi is fully aware of varied needs of today's Arabian fashion conscious women and has effectively catered to their demands with the collections exhibited in the fashion show. We have taken colours and fabrics for the season and the different textures and tones are also in sync with the summer moods."

"The cuts and designs are very international and classy with a lot of effort being taken to offer products giving the right feel. The colours displayed are very Arabian centric to meet the demands of the regional customer base," added Wicks.

Each of the product range exhibited possesses a distinct personality of its own. The styles vary from casual, elegant, contemporary wear to sensuous, classy and romantic wear. The fabrics used are of very high quality and flaunts the likes of silks, georgettes, organza, satin, lace, chiffon and whole lot more. And the colours taken are very fresh and trendy.