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Monday, November 9 - 2009

Obegi Chemicals chooses ORION to streamline the company's distribution business

  • United Arab Emirates: Wednesday, April 14 - 2004 at 12:42
  • PRESS RELEASE

ICICI Infotech Middle East and Africa (MEA), a global leader in providing business management solutions, announced today that Obegi Chemicals (LLC) has selected ORION to streamline their business processes and enhance efficiency.

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  • From left to right - Mr. Kalpesh Desai, Executive Vice President and Operating Head, ICICI Infotech MEA Ltd and Mr. Ghassan Kilani, Regional Manager, Arabian Peninsula, Obegi Chemicals.
    From left to right - Mr. Kalpesh Desai, Executive Vice President and Operating Head, ICICI Infotech MEA Ltd and Mr. Ghassan Kilani, Regional Manager, Arabian Peninsula, Obegi Chemicals.
Obegi Chemicals (LLC), a member of the Obegi Chemicals Group (established in 1905), has grown into the largest independent network for the distribution of chemicals in the Middle East and Africa. The company's remarkable increase in the volume of business over the past few years has prompted the opening of a number of satellite units across the region, and the need for a complete ERP solution to improve the business flow and supply-chain management. The hunt was on for a top notch solution to effectively handle the operations of Obegi Chemicals (LLC).

Together ICICI and Obegi Chemicals (LLC) applied ORION, a top of the range Oracle based ERP solution. Regional Manager, Mr. Ghassan Kilani believes the ORION solution is perfectly suited to understand the needs of Obegi Chemicals (LLC). "We decided to go with the ORION solution, for the simple reason that it has the capability to cater to the complex and diverse requirements of the chemical distribution industry. We are confident that ORION will enable us to meet our objectives successfully by streamlining the company's business processes and enhancing both internal and external communication."

The ORION@Chemical solution implementation will take place at the Obegi Chemicals (LLC) Dubai office over the coming months extending to remote access facilities across all of their offices, including their headquarters in Lebanon.

ORION@Chemical solution is a powerful end-to-end collaborative business information solution based on ERP II and designed to meet the specific needs of the chemical industry. ORION@Chemical addresses the specific needs of any chemical business and these include; process planning, integration with process control system, management of the production of dangerous materials, material safety data sheet management, quality control tracking, production security, purchase-sales-inventory analysis and consignment sales tracking.

The ORION implementation at Obegi Chemicals (LLC) will result in an effective and profitable relationship management system with online capabilities in place enabling them to more effectively monitor inventory, track collections and sales returns, handle supply chains and ensure real-time order tracking.

"Over the next few months, the ICICI Infotech team will be integrating and standardizing Obegi Chemicals (LLC) operations with the help of ORION," said Kalpesh Desai, Executive Vice President and Operating Head, ICICI Infotech MEA Ltd. "With ORION in place, access to reliable data will save Obegi Chemicals (LLC) valuable time and provide them with enhanced decision-making capabilities, synchronizing production schedules with sales cycles."
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Notes and media contacts

About Obegi Chemicals (LLC)
A renowned and well-established player in the regional chemical industry, Obegi Chemicals (LLC) operates across GCC countries, including Saudi Arabia, Jordan, Libya, Sudan, Yemen, East Africa, Iran and Iraq; distributing a variety of chemical products and catering to a cross section of industries such as - coatings & construction, polyurethanes, plastics, personal care and pharmaceutical. For further information please contact Ms. Natasha Henningsen at the Dubai office, Tel: 00971 4 33 22 440 or visit their website www.obegichem.ae.

ICICI Infotech Profile
ICICI Infotech is a global leader in providing Enterprise Solutions encompassing ERP II applications, end-to-end business solutions for Insurance companies as well as niche banking and IT security solutions, across 38 countries. The company is promoted by the NYSE-listed ICICI Bank, which has an asset-base of $25 billion.

For almost two decades now, ICICI Infotech has been servicing the Middle East and Africa region with a strong presence in the GCC countries, Sudan, East Africa, Nigeria, Ghana, Mauritius, Southern Africa, the CIS and the Mediterranean countries. Based at Dubai Internet City, ICICI Infotech (Middle East & Africa) has an estimated 200 full-time sales and experienced implementation consultants operating, directly or through partners, across the Middle East & Africa region.

ORION, ICICI Infotech's leading ERP II solution, has over 1600 loyal customers across Manufacturing, Distribution, Retail and Contracting industries around the world. CrossRoads, the online interactive Enterprise Relationship Management (ERM) solution, enables collaboration between vendors, customers, partners and employees. PREMIA, the integrated solution for insurance companies is the market leader with over 50% of the premium written in the GCC, written using it. PREMIA is now installed across 19 countries worldwide. The company's offerings for banks include solutions for Treasury Management, Asset-Liability Management, Factoring, Retail Lending and Risk Management.

Some of ICICI Infotech's prominent customers in this region include GlaxoSmithKline, Arab Beverages (Caprisonne), STALCO, Ali & Sons Group, Cellucom, Panasonic, Pioneer, Asmak, Intercare, Clarendon Parker, Al Fozan, American Insurance Group (AIG), Emirates Insurance, Emirates Bank and RAKBank. ICICI Infotech was ranked among the top 3 enterprise application solutions (EAS) vendors in the UAE in 2002 by market research firm IDC.

ICICI Infotech contact:
Mr Hari Padmanabhan, Executive Director & President, ICICI Infotech Ltd
Tel: +9714 3914900
Fax: +9714 3918773

Media Contact:
Ms Sawsan Ghanem, PR Consultant, Active PR
Tel: +9714-3900228
Fax: +9714-3904656
Address: P.O. Box 502152, Dubai, UAE

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