McDonald's launches beef 'Quality Awareness' campaign

The McDonald's restaurants in the GCC are independently owned by local businessmen in every country where they operate, and combine their efforts in areas of purchasing, research, and communications, in order to provide their customers with the highest standards of Quality, Service, Cleanliness, and Value: The core pillars common to McDonald's restaurants worldwide.

The Quality campaign highlights McDonald's restaurants use of only 100% pure beef in all the burgers that they serve, with no additives, fillers or flavor enhancers. The beef is Halal and only prime cuts from the flank and forequarters are used. The beef patties are grilled in a double sided hot-plate, and no oil or shortening is used during food preparation - only a little salt and pepper are added after cooking. Strict adherence to this quality standard in ensured through internal audits, as well as inspections by the local authorities and independent third parties.

"When we brought these restaurants to our markets, we chose McDonald's because of their excellent track record in providing the best quality food products for their customers. The food quality and safety measures in place are comprehensive, and range 'from farm to counter'. For example, in the case of the beef we serve, we can trace every sandwich served to the individual animal that it comes from and it's feed, and have quality and safety protocols in every step of the food chain." Said Rafic Fakih, Managing Director of McDonald's UAE.

This commitment to quality is the principle reason behind McDonald's restaurants being the most trusted name in world among Quick Service Restaurants, serving over 47 million people every day in over 119 countries.