Management change in Toshiba Computer Systems Middle East

Blank is currently the regional manager in Africa for the company's computer systems division. He will take charge of Middle East operations until a successor to Khalil is appointed.

"Ahmed Khalil has done an outstanding job for Toshiba," said Yasuyoshi Matsunaga, managing director of Toshiba Gulf. "We value his distinguished contribution to the performance of the Middle East computer division and wish him every success in the future."

Toshiba's growth in the Middle East was first triggered a few years ago when control of the region was shifted from Singapore to the European headquarters, thus shortening the supply chain and moving closer to customers.

Since then, successions of innovative new products and setting up a network of service partnerships have catapulted Toshiba to market prominence. Being part of the European operation has reduced lead times and shipping costs, and the network of authorised distributors gives customers full back-up service.

Sales in key Middle East countries during 2003 boosted Toshiba's share of the market for mobile computers to record levels and established it as market leader or a close second in every Middle East country where it operates.

Based on IDC forecasts for the first quarter of this year, Toshiba expects to report strong year-on-year growth and a substantial increase in market share.