"Plans for an international Bride 2005 are already underway. We have received a lot of interest from overseas companies which are keen to target the lucrative Middle Eastern wedding market and we are acting on feedback from visitors and exhibitors at this year's show," said Ferry Lee, Marketing Director, IIR Exhibitions. "Bride 2005 has to be 50% bigger to accommodate international exhibitors."
Research from this year's exhibition, which closes tonight at the Dubai International Exhibition Centre, has identified a move towards more Western weddings in the region. To cater to this shift in demand, IIR Exhibitions will bring internationally renowned designers to Bride 2005.
"In addition to more global exhibitors we will bring the international wedding and fashion press to the event. Dubai is becoming a popular choice for couples keen to marry abroad and the foreign press are eager to write about the region," said Lee.
Bride 2004 features up to 20 high-end couture fashion shows promoting Middle East and international top designers.
A Young Designers award show will be tonight's finale of Bride 2004. Sponsored by Swarovski, this high-profile award will see 29 selected entrants from five of Dubai and Sharjah's top design colleges vying for the prize of an internship at Sohad's studio, a leading UAE fashion house.
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Bride 2005 goes international
- United Arab Emirates: Thursday, April 15 - 2004 at 13:42
- PRESS RELEASE
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Bride, the annual exhibition for the discerning bride-to-be and wedding organisers, is to become an international event from next year, according to organisers IIR Exhibitions.
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Christine H. Andersen, Assistant News EditorThursday, April 15 - 2004 at 13:42 UAE local time (GMT+4)
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Notes and Media Contacts »
For further information: Barbara Saunders/Bronia Stewart, MCS/Action, PO Box 20970, Dubai, United Arab Emirates. Tel: +9714 390 2961; fax; +9714 390 8161
IIR contact:
Ferry Lee,
Tel: +971 4 336 5161; Fax: +971 4 336 0137
IIR contact:
Ferry Lee,
Tel: +971 4 336 5161; Fax: +971 4 336 0137
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