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Public Transport newsletter to get new look
- United Arab Emirates: Saturday, April 17 - 2004 at 15:34
- PRESS RELEASE
The Dubai Municipality Public Transport Department recently signed a Memorandum of Understanding with leading advertising and marketing agency, Concept Media to give a fresh look to Al Mowasalat, the bilingual quarterly newsletter published by the department.
"It's a pleasure to introduce an interesting, informative and useful newsletter that will help to disseminate correct information to the growing numbers of passengers, public and consolidate service commitment of the existing staff," said Malik.
Pierre Pereira, Director of Concept Media who signed the MoU said the different issues of Mowasalat will contain educational and informative editorials with reporting and news on the different passenger service, training workshops conducted by the Department and articles of general interest as well.
The passengers will continue to find a relevant place and their views would be also incorporated in the issue making it interactive, comprehensive and reader-friendly, he said.
Both the organizations agreed that the rapid growth and development in Dubai required informative and interesting materials to keep pace with the development. It was also observed that professional tools were required to project a correct and professional image of the organization.
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Notes and media contacts
Ismail Peedika Parambil,Journalist, Media Section,
Public Relations & Organisations Department,
Dubai Municipality.
Phone: 04-2064657, 050-6341075
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