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Public Transport newsletter to get new look

The Dubai Municipality Public Transport Department recently signed a Memorandum of Understanding with leading advertising and marketing agency, Concept Media to give a fresh look to Al Mowasalat, the bilingual quarterly newsletter published by the department.

  • United Arab Emirates: Saturday, April 17 - 2004 at 15:34
  • PRESS RELEASE


Abdul Aziz Malik and Pierre Pereira after signing the MoU.
Abdul Aziz Malik and Pierre Pereira after signing the MoU.


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This attractive and colourful eight-page newsletter will be now 12 pages, 8 of them devoted exclusively to editorial text. 'The new Mowasalat will be developed with an interesting content, aimed at keeping abreast the staff, passengers and other audiences that interact with the Public Transport Department with updated news and stories that relate to the commuting life and events,' stated Abdul Aziz Malik, Director of Public Transport Department on the occasion.

'It's a pleasure to introduce an interesting, informative and useful newsletter that will help to disseminate correct information to the growing numbers of passengers, public and consolidate service commitment of the existing staff,' said Malik.

Pierre Pereira, Director of Concept Media who signed the MoU said the different issues of Mowasalat will contain educational and informative editorials with reporting and news on the different passenger service, training workshops conducted by the Department and articles of general interest as well.

The passengers will continue to find a relevant place and their views would be also incorporated in the issue making it interactive, comprehensive and reader-friendly, he said.

Both the organizations agreed that the rapid growth and development in Dubai required informative and interesting materials to keep pace with the development. It was also observed that professional tools were required to project a correct and professional image of the organization.




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Notes and media contacts

Ismail Peedika Parambil,
Journalist, Media Section,
Public Relations & Organisations Department,
Dubai Municipality.
Phone: 04-2064657, 050-6341075
Christine H. Andersen Posted by Christine H. Andersen, Assistant News Editor
Saturday, April 17 - 2004 at 15:34 UAE local time (GMT+4)

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