Al Fozan selects ORION as their ERP solution of choice

Al Fozan selects ORION from ICICI Infotech to enhance business efficiency, increase customer and partner service capability and in turn maximize profitability

ORION in conjunction with Crossroads an online and interactive Enterprise Relationship Management solution will provide Al Fozan with a complete end-to-end Enterprise Resource Planning (ERP) application with advanced online capabilities. This will enable employees, distributors and partners to share information across the Kingdom of Saudi Arabia, to work together more effectively in an increasingly competitive business environment. Al Fozan is one of the largest importers of steel, wood, electrical and hardware material as well as a leading manufacturer of steel and wooden products for the Construction industry in the Kingdom of Saudi Arabia.

With the rapid growth of their business, greater emphasis was placed upon availability and accurate transfer of data between the finance and operations departments hence Al Fozan quickly recognized the need for a solution that had the proven capabilities to provide such an integrated environment. The first phase of the ORION implementation will take place at Al Fozan's headquarters in Al Khobar, where as a result, all users will be experiencing increased productivity and higher efficiencies

"We felt that the ORION solution met our specific business needs perfectly. We wanted a scalable and cost-effective enterprise business solution that linked the financial and operations aspects of the business to enhance management's decision-making and forecasting ability," said Ahmed Moussa, Asst General Manager, Al Fozan. "ORION will also provide us with online capabilities, enhancing internal and external communication across the company's 50 locations in KSA, increasing both partner and customer satisfaction and in turn maximize profitability."

ORION will streamline the company's business processes including sales forecasting, monitoring of costs, inventory, purchase and distribution cycles on to one centralized system. As a result, management and employees will be able to access the centralized server for key information and keep track of stock movements across all stores and warehouses. Upon the completion of phase 1 of the project, there are plans to expand the project to include implementation of ORION at all Al Fozan's other locations in KSA and other GCC countries.

"We have worked closely with a number of organizations in the Kingdom of Saudi Arabia for a few years now and have gained a thorough understanding of the nature of IT demands experienced by businesses in this market," said Kalpesh Desai, Executive Vice President, ICICI Infotech Ltd. (Middle East & Africa). "ORION will provide Al Fozan with enhanced process and resource management capabilities as well as seamless interaction and collaboration with every constituent of the enterprise - customers, business partners, employees and vendors. As a result, Al Fozan will experience better decision making capabilities, greater costs and time savings."

ORION goes across the intranet and the extranet domains to provide flow through transaction processing. The ORION and Crossroads integrated solution boasts a flexible design with scalable features providing Al Fozan with full e-business capabilities, supporting its requirements today and scaling instantly to support full e-business capabilities into the future.