Benetton moves to Abu Dhabi Mall

Located on the upper level of the mall, close to Virgin Megastore, Benetton will be among international brands like Aldo, Starbucks and Swatch. Around 50 per cent of the mall is made up of top international stores.

"Abu Dhabi Mall attracts a footfall of almost 20,000 people daily, is centrally located and a prime destination for most Abu Dhabi residents," said Ajai Dayal, General Manager, Retail and Marketing, Easa Saleh Al Gurg Group, sole distributor for Benetton in the UAE.

"Fashion trends in Abu Dhabi are different and so is the clientele. We hope to attract a larger, younger, more fashion conscious audience for Benetton's casual designer wear. This store will be built according to the design of the Benetton outlets in Dubai and will open with fresh stock from the spring/summer collection 2004," continues Dayal.

The Dhs500 million Abu Dhabi Mall opened at the beginning of 2001 and covers 200,000 square feet. It has 200 shops and a Cineplex with 800 seats.

United Colors of Benetton in the UAE has been part of the Easa Saleh Al Gurg Group since 1989. Alongside the new store in Abu Dhabi Mall, the Benetton network spans six shops in Dubai: Deira City Centre, BurJuman, Jumeirah Centre, Zabeel Road, Al Ghurair, and Lamcy Plaza.