Grey Worldwide introduces MDS Global Consulting in the Middle East

The MDSGC team will extend the scope and sophistication of services offered by Grey Worldwide to the Middle East market.

This reflects the rapid growth that the consultancy division has enjoyed since its formation in early 2000 as well as the growing number of client engagements that the MDSGC team is now running in this region, including British American Tobacco, Nokia and VISA. The MDSGC team is also finalising strategic relationships with selected partners in the region, the first of these being SAS Institute Middle East.

Peter Russell, Head of International Business Development said, "We have been working with a number of global clients in the region for some time. We are confident that we can quickly make a difference in the local market, as well as continue to work effectively with all our current clients at an international level".

Ian Liddicoat, Managing Director of MDS Global Consulting EMEA said "Dubai is the leading centre for business in the middle east, having state-of-the-art infrastructure, excellent transport & communications links and representation from many of the world's main blue-chip organisations. It has everything needed to be the centre for business operations within the region, and the development of a MDSGC division under Grey Worldwide is in direct response to our clients' demands."

"Our business model dictates that we work very closely with our clients as well as our strategic partners. Subsequently we are committed to locating staff to key locations or economic hubs within the region. This means that clients can have access both to Consultants in London as well as to locally based, local speaking staff as required."