American Express Middle East presenting its Gold Credit Card to the UAE public for the first time

The Card which is one of American Express well established products has not been actively promoted in this country so far.

Known as the brand for 'people who think bigger thoughts, do bigger things and paint bigger pictures' American Express has always been associated with high quality and superior service. The American Express Gold credit card is positioned as the credit card for the affluent professional who requires superior level of service and recognition, with the flexibility to spread payments over time.

Rasool Hujair, Regional Director of Gulf Countries and Country Head of American Express UAE explains: "American Express Gold is targeting people who have achieved a certain status and feel the need to reward themselves with corresponding lifestyle". According to Hujair the UAE economic boom has created a culture of achievement and success as well as expectation for superior levels of quality and service, which is exactly what Gold from American Express stands for. In one of the most ambitious and fast developing economies which is the UAE, there are more potential American Express Gold Cardmembers than anywhere else. "This is why we think that the time to actively promote Gold has come" concludes Hujair.

Apart from American Express 'signature' benefits such as 1% MoneyBack, online account access and fraud protection, Gold offers airport lounge access, premium travel accident and travel inconvenience insurances and retail protection.

American Express Gold credit card operates in UAE Dirhams and contrary to the common perception is not associated with high annual fee.