Dubai becomes international platform for professionals and specialists in the fields of Beauty, Cosmetics, Wellness and Spas during a three day beauty event

This three day show for professionals and specialists in the fields of Beauty, Cosmetics, Wellness and Spas is expected to break all records in terms of exhibitor and visitor numbers.

Beautyworld Middle East is now in its 9th successful year and it will be the largest and most successful regional showcase to date. The show will feature over 400 exhibitors from nearly 40 countries including Germany, U.S.A., Italy, Spain, Britain, France, Hungary, Belgium, Australia, Sri Lanka, Brazil, Bulgaria, Iran, Netherlands, Sweden, Ukraine, India, Jordan, Estonia, Kuwait, Saudi Arabia, Egypt, Lebanon, Indonesia, Cyprus, Korea, China, Taiwan, Thailand, U.A.E., Turkey, South Africa, Austria, Pakistan, Canada, Syria, and Poland.

Beautyworld Middle East will cover a wide range of products including perfumes, cosmetics, skin care, body care, hair products, salon and spa equipment, natural products, ingredients, raw materials and packaging.

For the first time a new "show inside the show" will be held parallel in hall no. 3 of the Dubai World Trade Centre: the "Wellness & Spas Middle East", the regions first international platform for the professional wellness and spa industry focusing on suppliers of products, treatments and equipment for the use in spas, as well as on the worldwide facilities themselves. Exhibitors of this show will include operators of hotels, spas, wellness / fitness / health centres, leisure and sports clubs, medical facilities, beauty salons, consultants, anti-ageing clinics, suppliers and more.

"There is a growing demand for wellness and spas products, treatments, equipment and facilities in the Middle East. Every mall, residential building, and hotel currently built, hosts at least one gym and one spa. The new show makes allowance for this development. In addition, we are very proud to have acquired Dubai Healthcare City as our main supporter for the Wellness & Spas Middle East show", said Michael El Nayal, Managing Partner, Epoc Messe Frankfurt.

According to Diana Blum, Exhibitions Manager of Beautyworld / Wellness & Spas Middle East, the trade show will feature 12 National Pavilions, the highest number ever: Brazil, China, France, Germany, Italy, Korea, Spain, Taiwan, Thailand, Turkey, United Kingdom, and USA.

The main pavilion supporters are the German Cosmetic & Toiletries Association - IKW, the Barcelona Chamber of Commerce, the Birmingham Chamber of Commerce, the Brazilian Cosmetic & Toiletries Association, Cosmexport Italy, the Thai Trade Centre, and UBI France. "We are very pleased with the fact, that, in addition, some of the most important beauty associations from throughout the world support and recommend our show to their members. They all recognize the U.A.E. and specially Dubai as the primary export target for beauty and wellness products in the Middle East", said Diana Blum.

Already, visitors have registered to attend from throughout the whole region including the Gulf, the Indian subcontinent, Africa, the CIS republics, the Far East and Europe.

For the first time, a conference and live performance show on beauty and wellness topics will be held during Beautyworld / Wellness & Spas Middle East. Renowned speakers and famous haircutters, make-up artists and designers will give trade visitors an insight look into their work.