More than 14 hotel groups and tour operators will be exhibiting at the Jordan Tourism Board's 180 square metre stand at the show, which runs from May 4 - 7 at the Dubai World Trade Centre.
Tourist Board Managing Director, Marwan Khoury, said: "We have a lot going on this year including the Jerash Festival in the summer and various events across the country but the Dead Sea resorts remain the biggest tourist pull along with visits to the ancient city of Petra which traces its origins to the 6th century BC.
"Le Royal Hotels will have their own 30 square metre stand at the show and we will be hosting our national carrier, Royal Jordanian, along with leading tour operators and hotel groups."
To date more than 1,200 exhibitors from 55 countries have signed up for ATM which is already bigger in floor space by 25 per cent on last year.
Matt Thomson, Group Exhibitions Director, Reed Travel Exhibitions (RTE), which organizes ATM, said: "Tour operators and resorts are offering a wider variety of experiences and events in the Middle East and that is stimulating intra region tourism."
ATM 2004 is expected to benefit from the staging just prior to the event of the 4th Global Travel & Tourism Summit in Doha from May 1 - 3 organised by the World Travel & Tourism Council.
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Spa experience big draw for Jordan tourism industry
- United Arab Emirates: Sunday, April 25 - 2004 at 15:07
- PRESS RELEASE
Jordan's new Spa Experience at the Dead Sea, which is already regarded as one of the top ten spa resorts in the world, will be the country's main focus at the Arabian Travel Market 2004 (ATM), the premier travel and tourism show in the Middle East.
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ABOUT THE ARABIAN TRAVEL MARKET ORGANISERRTE, which is part of Reed Exhibitions (RX), organises 13 events worldwide, including World Travel Market, Arabian Travel Market, C.I.S. Travel Market, EIBTM, and LACIME in Brazil, British Travel Trade Fair, the International Luxury Travel Market, La Cumbre, International Golf Travel Market, Mediterranean Travel Fair, Top Resa, AIME and ICCA Exhibitions in association with ICCA Congress.
RX is the world leader in creating high profile, targeted industry events where buyers and suppliers come together to do business. Each year, RX events bring together 156,000 suppliers and over nine million buyers from around the world. Today RX events are held in 19 countries throughout the Americas, Europe, the Middle East, Africa and Asia/Pacific and are organised by 30 fully staffed offices.
The RX portfolio of over 440 events services 49 industries in 12 key sectors. As a member of the Reed Elsevier Plc Group, a world-leading business and information provider, RX offers integrated market access programmes covering exhibitions, trade publications, direct marketing and the Internet.
For further information: Barbara Saunders, MCS/Action, PO Box 20970, Dubai, United Arab Emirates. Tel: +9714 390 2961; fax: +9714 390 8161.
Anne-Birte Stensgaard, Senior News EditorSunday, April 25 - 2004 at 15:07 UAE local time (GMT+4)
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