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Rivoli launches new model from luxury mobile phone brand Vertu
- United Arab Emirates: Sunday, April 25 - 2004 at 16:19
- PRESS RELEASE
The Dubai-based Rivoli Group, one of the largest importers and well-known retail specialists for elite international watches and other luxury brands and accessories, has launched a stunning new addition to its collection of luxury mobile phones from Vertu.
Vertu Ascent's design is characterised by accelerated lines and form, and is inspired by high performance luxury vehicles. The sleek, streamlined and robust design of the Vertu Ascent Collection is a unique synthesis of hardwearing materials - stainless steel, ceramic, sapphire crystal and Liquidmetal® alloy - and seductively soft hand-stitched brown and black leather. Precision-engineered stainless steel keys are set on jewelled bearings to give a unique tactile experience and add to Vertu Ascent's dynamic design.
The custom-developed Liquidmetal alloy featured in the design of Vertu Ascent provides exceptional durability and scratch-resistance. This is the first time this unique material has been used in a personal communication product. Other Liquidmetal alloys are used in high performance industries such as sporting goods and aerospace.
Frank Nuovo, creative director and designer for Vertu says, "Inspired by the design aesthetic and materials of luxury sports cars, the Vertu Ascent Collection strikes a unique balance between hard metal and soft leather. I am delighted to bring this second stylistic expression to individuals who demand the best in everything they do."
The Ascent Collection by Vertu is designed and built to the same exacting standards of craftsmanship as Vertu's hallmark Signature Collection, and clients will also receive the exceptional personalised service for which Vertu is renowned: Vertu Concierge. Vertu Ascent has a discreetly positioned, dedicated side key allowing clients to connect to the Vertu Concierge service. This team of specialist global advisers is available 24 hours a day, 365 days a year in over 170 countries worldwide and provides the best travel, entertainment and international assistance at the touch of a button.
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About VertuVertu, the world's first luxury personal communication company, launched in January 2002, is extending its range of luxury mobile phones and accessories with the Vertu Ascent Collection. Available in black and brown leather, Vertu Ascent can be accessorised with a custom designed black leather holster. The Ascent Collection and its complementary accessories are available at Vertu Stores in Paris and Singapore, Vertu Client Suites in Hong Kong and Singapore, and in the world's finest jewellery and department stores.
The Vertu collection is available at select Rivoli outlets in Abu Dhabi, Dubai and Doha.
About Rivoli Group
The Rivoli Group, one of the largest importers and retailers of luxury brands in the Middle East, offers a wide range of product categories from watches and writing instruments to menswear, accessories, jewelery, gift items and eyewear.
For further information please contact:
Ashley Eide
Senior Marketing Manager
The Rivoli Group
Tel: (+971 4) 310 3230
or
Anosh Ahamath
Bates PanGulf PR
Tel: (+ 971 4) 222 4161
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