Giordano gears up for travel
- United Arab Emirates: Sunday, April 25 - 2004 at 16:56
- PRESS RELEASE
Giordano is now diversifying into the luggage and travel accessories industry with the worldwide launch of Giordano Travel Gear.
They are designed to make you 'feel good' when you travel, offering 'complete comfort, convenience and confidence.' An international team of fashion and product designers based at Giordano's Hong Kong headquarters is creating specific styles, designs and colours based on current trends and the needs of the customer.
Ishwar Chugani, Executive Director, Giordano Fashions in Dubai, said "Our vision is to make Giordano Travel Gear the number one travel accessory brand in the region. Our products are fashion oriented and the range is fashionable and reasonably priced."
The trendy designer luggage will consist of 3 distinct collections for today's youth - Luggage, Business/Laptop cases and Backpacks/Duffle bags. These travel products are manufactured at Giordano's facilities in China and some parts of Asia. The Regional office in Hong Kong is responsible for quality checks based on detailed specifications and guidelines.
Their partner in the UAE, Oman, Qatar, Bahrain, Kuwait, Iran, India, Pakistan & Russia for this new venture is Bhagwandas Trading Company.
The strategic alliance of Giordano with Bhagwandas Trading will create a powerful synergy - Giordano's corporate values of quality, knowledge, innovation, simplicity and service strengthened by Bhagwandas's vision and powerful distribution network. Or as Mr. Rajan Bhagwanadas Sujanani aptly put it, "With two great players on one side, Giordano Travel Gear is going to be an unbeatable team."
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