The day event will cover a wide range of areas, including a performance review for 2003 and targets for 2004, planned strategies and anticipated challenges will be discussed as well as developments in the AVIT market and convergence trends in addition to the latest in Sony technology innovations (including XDCAM and High-Definition Camera Systems known as HDTV). This event will culminate in a fun-packed evening where Sony Business partners will experience the excitement of go-karting followed by dinner during which they will be awarded for their efforts.
At a gala dinner arranged for that evening, ten achievement awards and certificates will be presented to Sony Business partners, relating to business performance in the region. These awards will be handed to them by Mr. Phil Slack, Sony Business's Regional Director, MEA.
"We recognize the important role that our partners play in raising awareness of the Sony brand name in the region, and our extensive range of broadcast, professional communication and AV/IT solutions for organizations and individuals working in the fields of media and entertainment, business, retail, education, healthcare, construction and government," said Hassan Ghoul, General Manager Sales, Sony Business MEA. "It is through their hard work that we are in such a strong position today."
One of Sony's broadcast solutions to be highlighted at the conference is HDCAM, the latest cutting edge digital technology in cinematography and internationally recognized as the medium of Broadcast of the future due to its flexibility and greater capacity of information acquisition. HDCAM, from Sony Business, typically takes in 7 times more
information than a conventional (Standard Definition) broadcast camera. With HD, the quality of movie production is taken to another level, with the average movie viewer experiencing enhanced picture and sound quality. Most recently, key moments at the Dubai World Cup were captured by HDCAM and relayed to TV stations around the world.
"In addition to HDTV, we are particularly excited about the potential that XDCAM will have in the region and hence are giving our partners in the region an insight into the benefits of XDCAM and the advanced operational capabilities it boasts," said Ghoul. "XDCAM is the most tangible result of Sony's huge research and development program - a new professional optical disc media delivering radically new ways of working that is faster and more flexible than any previous broadcast format." Sony Business partners will get a unique insight into the XDCAM roadmap, underlining its cost/performance advantages and the huge benefits of random access to content and the high speed of transfer now possible through a digital media.
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Sony Business hosts annual regional distributor conference in Dubai
- United Arab Emirates: Tuesday, April 27 - 2004 at 12:14
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Sony Business Middle East & Africa (MEA) holds their annual conference for regional partners in Dubai today.
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Posted by Anne-Birte Stensgaard, Senior News EditorTuesday, April 27 - 2004 at 12:14 UAE local time (GMT+4)
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Notes and Media Contacts »
Sony Business MEA contact:
Mr Nigel Thompson, A/V Production, Marketing Manager, Sony Business MEA
Tel: +9714 3918400
Fax: +9714 3918154
Address: P.O. Box 502050, Dubai Media City, Dubai, UAE
Media Contact:
Ms Sawsan Ghanem, PR Consultant, Active PR
Tel: +9714-3900228
Fax: +9714-3904656
Address: P.O. Box 502152, Dubai, UAE
About Sony Business Middle East & Africa
Sony Business Middle East & Africa, based at Dubai Media City (DMC), has had a presence in the Middle East for over 18 years, with the establishment of its first office in the region, in Dubai. Since then Sony B&P MEA, has invested heavily in its operation in the region, with 50 dedicated specialist staff serving the rapidly evolving broadcast and editing needs of the local market.
Sony Business MEA is a leading supplier of broadcast and professional video and audio systems to the Middle East and African regions. In the broadcast arena Sony is best known for the industry standard Betacam range of products, whilst in the professional products division it has an extensive portfolio of state of the art A/V products that address the needs of the private industry, professional users, government bodies, military, educational and medical institutions - (eg. Digital Camcorders, VTR's, NLE's, Data Management & Storage, Displays Systems, CCTV, Medical, Video Conference, etc)
The company is also unique in these sectors by offering comprehensive and vital support services which allow customers to obtain complete solutions from one supplier throughout the region. This includes technical consultation, system design, build and installation as well as a full range of maintenance support and training programs.
Sony Business MEA is located at Dubai Media City and covers the following countries: United Arab Emirates, Bahrain, Kuwait, Saudi Arabia, Oman, Qatar, Jordan, Lebanon, Syria, Djibouti, Egypt, Sudan, Eritrea, Ethiopia, Iran and all of Africa.
About Sony
Sony manufactures audio, video, communications and information technology products for the global consumer and B2B markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to become a leading personal broadband entertainment company in the 21st century.
In Europe, its business division is now a leading supplier of broad horizontal communications solutions as well as magnetical and optical storage solutions. Amongst others, Sony Business Europe's market segment solutions and service & support packages are targeted at organisations in the Education, Healthcare, Media, Retail, Financial and Transport sectors as well as Corporate and Justice. Device components such as camera sensors and modules, displays, batteries and semiconductors are targeted at OEM manufacturers and system integrators.
Mr Nigel Thompson, A/V Production, Marketing Manager, Sony Business MEA
Tel: +9714 3918400
Fax: +9714 3918154
Address: P.O. Box 502050, Dubai Media City, Dubai, UAE
Media Contact:
Ms Sawsan Ghanem, PR Consultant, Active PR
Tel: +9714-3900228
Fax: +9714-3904656
Address: P.O. Box 502152, Dubai, UAE
About Sony Business Middle East & Africa
Sony Business Middle East & Africa, based at Dubai Media City (DMC), has had a presence in the Middle East for over 18 years, with the establishment of its first office in the region, in Dubai. Since then Sony B&P MEA, has invested heavily in its operation in the region, with 50 dedicated specialist staff serving the rapidly evolving broadcast and editing needs of the local market.
Sony Business MEA is a leading supplier of broadcast and professional video and audio systems to the Middle East and African regions. In the broadcast arena Sony is best known for the industry standard Betacam range of products, whilst in the professional products division it has an extensive portfolio of state of the art A/V products that address the needs of the private industry, professional users, government bodies, military, educational and medical institutions - (eg. Digital Camcorders, VTR's, NLE's, Data Management & Storage, Displays Systems, CCTV, Medical, Video Conference, etc)
The company is also unique in these sectors by offering comprehensive and vital support services which allow customers to obtain complete solutions from one supplier throughout the region. This includes technical consultation, system design, build and installation as well as a full range of maintenance support and training programs.
Sony Business MEA is located at Dubai Media City and covers the following countries: United Arab Emirates, Bahrain, Kuwait, Saudi Arabia, Oman, Qatar, Jordan, Lebanon, Syria, Djibouti, Egypt, Sudan, Eritrea, Ethiopia, Iran and all of Africa.
About Sony
Sony manufactures audio, video, communications and information technology products for the global consumer and B2B markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to become a leading personal broadband entertainment company in the 21st century.
In Europe, its business division is now a leading supplier of broad horizontal communications solutions as well as magnetical and optical storage solutions. Amongst others, Sony Business Europe's market segment solutions and service & support packages are targeted at organisations in the Education, Healthcare, Media, Retail, Financial and Transport sectors as well as Corporate and Justice. Device components such as camera sensors and modules, displays, batteries and semiconductors are targeted at OEM manufacturers and system integrators.
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