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Shell CSR: DDIA
CSR is not only good in a moral sense - it also makes excellent business sense, strengthening brands and increasing customer loyalty. Salem Bin Dasmal, Deputy Director General for the Dubai Development & Investment Authority (DDIA), outlined the benefits of CSR at the recent summit in Dubai.
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Lisa Creffield, CorrespondentTuesday, April 27 - 2004 at 13:03 UAE local time (GMT+4)
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This article was updated on Tue Nov 16 2004.
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