Hilton to showcase record number of international properties at ATM 2004

Senior sales and marketing representatives from over 40 properties worldwide will travel to Dubai, where Hilton will unveil a new look two-storey stand.

"The level of international participation this year has doubled, and Conrad's involvement this year for the first time are indicative of the current boom in the travel sector worldwide, as well as a resurgence in consumer confidence in the Middle East. We are looking to build on the tremendous success of our first quarter," said Rudi Jagersbacher, Vice President, Arabian Peninsula, Hilton International.

"All of our regional properties are taking part, as well as first time participants from Malaysia, and as far afield as Australia and New Zealand. Joining the fold are our hotels in Austria, Belgium, France, Holland, Italy, Turkey, UK, Maldives and Thailand. We have designed a bigger and better stand this year with an upper level to accommodate the extra participants in comfort."

Exhibiting at ATM for the eleventh consecutive year, Hilton will unveil a new hotel brand for the region, and marks the start of the 7th year of 'Hilton For Free' - Hilton's popular and successful summer promotion, which promises to be bigger and better than ever before with 135 luxurious hotels in 45 spectacular destinations, as well as expansion plans for Hilton International and the Hilton Worldwide Resorts brand.

"At Hilton we pride ourselves on giving back a little of what life takes out, in terms of the whole guest experience, our service culture and product offering, This is something we will be highlighting at ATM," continued Jagersbacher.

Hilton International is one of the most established international hotel chains in the Middle East, recognising the region's enormous tourism potential in the early 1970's. With Hilton's rich heritage in the Arab world, the world's leading hotel brand now operates 32 regional properties, 14 of which are in the GCC, and has an aggressive development pipeline. As the first international hotel chain to enter the UAE market 32 years ago, with the Hilton Al Ain opening in 1972, many of Hilton's most established regional properties are located in the UAE. The award-winning Hilton Abu Dhabi followed in 1973, and Hilton Fujairah celebrated its 25th anniversary last year.

"Hilton's combination of in-depth regional knowledge and international hospitality expertise sets the standard. Our market knowledge is second to none and with a strong product offering and continual innovation and evolution , we intend to maintain our leading position as the accommodation provider of choice for many international and regional travellers to the region. Our future plans reflect our confidence, and we greatly look forward to sharing this with our travel industry partners at ATM," said Guy Epsom, Regional Director of Sales & Marketing, Arabian Peninsula, Hilton International.

The Hilton stand can be found in the Dubai World Trade Centre Exhibition Centre, Hall 5, Stand 2940.