Jordan Tourism Board renews commitment to boosting inbound traffic at Arabian Travel Market 2004

"Following the launch of our sales drive and communications campaign last year to promote Jordan as a leisure, business and MICE destination for GCC travellers, we can definitely see signs of recovery in tourism traffic into the Kingdom. The travel sector is gaining back its position, and we're expecting a busy and successful summer season," said Marwan Khoury, Managing Director of the Jordan Tourism Board.

Jordan's promotional efforts at various source markets, particularly in the Gulf, has attracted a growing number of Gulf and European tourists into the Kingdom.

JTB will also use ATM as a platform to announce upcoming events for the coming year including Souq Okaz - an international poetic forum - and the popular Jerash International Festival which takes place in the ancient Greek-Roman city of Jerash, and presents performances by a host of international artists, musicians, and folklore groups.

Commenting on the Board's plans for ATM, Khoury said: "Having successfully achieved a number of our key objectives in the first quarter of this year, especially taking into account the current political and economical climate, we are looking forward to participating in ATM, which is the ideal platform to create awareness and promote Jordan's distinctive product offering amongst the travel trade," he added.

This year the Jordan Tourism Board stand is located in Hall 8 of the Dubai World Trade Centre, stretching across 180 square meters and has an authentic cultural feel to it.