Skywards' members in the UAE will earn frequent flyer miles when dining in more than 50 Food & Beverage outlets across seven leading Le Méridien properties in the country.
The hotels participating in this exciting promotion are Le Méridien Dubai, Le Royal Méridien Beach Resort & Spa, Dubai, Le Méridien Mina Seyahi Beach Resort & Marina, Al Sondos Suites by Le Méridien, Le Méridien Abu Dhabi, Le Royal Méridien Abu Dhabi, and Le Méridien Al Aqah Beach Resort.
Speaking about the joint promotion on behalf of Le Méridien, Mr. Sami Zoghbi, Managing Director, Middle East and West Asia (MEWA), Le Méridien Hotels & Resorts, said: "Customer loyalty has increasingly become a key contributing factor for a hotel's continued success with the intensely competitive hospitality sector in the UAE.
"Le Méridien Hotels & Resorts are excited to partner with Skywards in this promotion as it aims to recognise and reward loyal customers by offering them added value at their popular restaurants across the UAE. Our association with Emirates Airline goes back a long way, and we have together launched several customer-driven programmes that have been very popular among our guests and patrons".
As one of the most rewarding frequent flyer programmes, Skywards offers members a host of unique benefits. Skywards Miles can be redeemed for free flights to hundreds of destinations, upgrades, hotel accommodations, leisure activities and lifestyle products.
Brian La Belle, Skywards Vice President, said: "Our decision to partner with a world-renowned hotel chain such as Le Méridien, with its reputation for innovative and varied offerings and superior customer service, gives us an ideal opportunity to reward our members for their valued support of Emirates and SriLankan Airlines."
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Le Méridien & Skywards' jointly launch unique 'Miles for Meals' promotion across the UAE
- United Arab Emirates: Wednesday, April 28 - 2004 at 12:25
- PRESS RELEASE
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With a view towards consolidating its position as the leading global hotel chain in the UAE, Le Méridien Hotels & Resorts, today announced the launch of a unique customer promotion with Skywards, the award winning frequent flyer programme of Emirates and SriLankan Airlines.
Mr. Brian La Belle, Skywards Vice President and Mr. Sami Zoghbi, Managing Director, Middle East and West Asia (MEWA), Le Méridien Hotels & Resorts announcing the unique 'Miles for Meals' promotion.
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Posted by Anne-Birte Stensgaard, Senior News EditorWednesday, April 28 - 2004 at 12:25 UAE local time (GMT+4)
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About Le Méridien Hotels
Le Méridien is a global hotel group with a portfolio of over 130 luxury and upscale hotels (38,000 rooms) in 55 countries worldwide. The majority of its properties are located in the world's top cities and resorts throughout Europe, the Americas, Asia Pacific, Africa and the Middle East. The company also enjoys a strategic alliance with JAL-owned Nikko Hotels, providing loyal guests access to an additional 42 properties around the world. Headquartered in London, Le Méridien Hotels & Resorts Ltd is owned by Nomura International Plc and managed by Terra Firma Capital Partners.
About Skywards
Skywards is the award-winning frequent flyer programme of Emirates and SriLankan Airlines.
Rewards for a passenger's loyalty and business include earning Skywards Miles on every flight with Emirates, SriLankan and its partner airlines and hotels worldwide, in addition to car hire and financial services companies. Skywards Miles can be redeemed for free flights to hundreds of destinations, hotel accommodations, for leisure activities and quality goods.
Skywards has three tiers of membership - Blue, Silver and Gold - Members enjoy more privileges the higher their membership tier is. Tier miles are accumulated when they fly with Emirates or SriLankan.
Privileges include wait-list priority for all tiers, with priority check-in and airport lounge access for Gold and Silver members.
Skywards swept the six top places at the latest annual Freddie Awards, considered the 'Oscars' of the frequent flyer programme industry. At the 15th Annual Freddie Awards ceremony in the US in 2003, Skywards was named international 'Programme of the Year'. Skywards also won awards for Best Elite Level, Best Customer Service, Best Award Redemption, Best Website and Best Affinity Card (Skywards-Citibank credit card).
Gold and Silver members have access to Skywards Alumnus, a business "club" which gives members an opportunity to network both in the air and on the ground, with special seminars and an online forum.
With Opening Doors Programme, Gold members can gain access to exclusive clubs around the world.
Skywards' website - www.skywards.com - is designed to give members an exciting, interactive online service packed with personalised features, news and special offers.
Skywards also has a club for its younger travellers that has proven to be as much fun on the ground and on the web as in the air! Skysurfers, for customers aged from 2 years to 16 years, is tailored to their preferences and interests and can be accessed on the web at www.skysurfers.skywards.com
Skywards, with its host of benefits, takes the member beyond just the travel experience and gives more choice to shape the travel experience to a passenger's own requirements.
For further information contact:
Shamira Mitha, Public Relations Manager
Le Meridien Dubai
Tel: (971-4) 282-4040
Fax: (971-4) 282-4672
Or
Nandini Vohra/Anjali Sawlani
Percept Profile Gulf
Tel : (971-4) 344-6373
Fax : (971-4) 342-9158
Le Méridien is a global hotel group with a portfolio of over 130 luxury and upscale hotels (38,000 rooms) in 55 countries worldwide. The majority of its properties are located in the world's top cities and resorts throughout Europe, the Americas, Asia Pacific, Africa and the Middle East. The company also enjoys a strategic alliance with JAL-owned Nikko Hotels, providing loyal guests access to an additional 42 properties around the world. Headquartered in London, Le Méridien Hotels & Resorts Ltd is owned by Nomura International Plc and managed by Terra Firma Capital Partners.
About Skywards
Skywards is the award-winning frequent flyer programme of Emirates and SriLankan Airlines.
Rewards for a passenger's loyalty and business include earning Skywards Miles on every flight with Emirates, SriLankan and its partner airlines and hotels worldwide, in addition to car hire and financial services companies. Skywards Miles can be redeemed for free flights to hundreds of destinations, hotel accommodations, for leisure activities and quality goods.
Skywards has three tiers of membership - Blue, Silver and Gold - Members enjoy more privileges the higher their membership tier is. Tier miles are accumulated when they fly with Emirates or SriLankan.
Privileges include wait-list priority for all tiers, with priority check-in and airport lounge access for Gold and Silver members.
Skywards swept the six top places at the latest annual Freddie Awards, considered the 'Oscars' of the frequent flyer programme industry. At the 15th Annual Freddie Awards ceremony in the US in 2003, Skywards was named international 'Programme of the Year'. Skywards also won awards for Best Elite Level, Best Customer Service, Best Award Redemption, Best Website and Best Affinity Card (Skywards-Citibank credit card).
Gold and Silver members have access to Skywards Alumnus, a business "club" which gives members an opportunity to network both in the air and on the ground, with special seminars and an online forum.
With Opening Doors Programme, Gold members can gain access to exclusive clubs around the world.
Skywards' website - www.skywards.com - is designed to give members an exciting, interactive online service packed with personalised features, news and special offers.
Skywards also has a club for its younger travellers that has proven to be as much fun on the ground and on the web as in the air! Skysurfers, for customers aged from 2 years to 16 years, is tailored to their preferences and interests and can be accessed on the web at www.skysurfers.skywards.com
Skywards, with its host of benefits, takes the member beyond just the travel experience and gives more choice to shape the travel experience to a passenger's own requirements.
For further information contact:
Shamira Mitha, Public Relations Manager
Le Meridien Dubai
Tel: (971-4) 282-4040
Fax: (971-4) 282-4672
Or
Nandini Vohra/Anjali Sawlani
Percept Profile Gulf
Tel : (971-4) 344-6373
Fax : (971-4) 342-9158
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