Emaar Properties strengthens UK presence

Mansour Al Othamin, Executive Director, Emaar International, said: "Emaar has already carved a niche in the global property market with its premium real estate developments. By strengthening our presence in our key UK market, we are going a step further into establishing Emaar as a world-class property developer. Our partnership with Cluttons will ensure Emaar offerings stay high on the preference list of our UK investors.

The UK has always been a key growth market for Emaar. Our master planned lifestyle communities have attracted tremendous investor interest with the result that a considerable percentage of Emaar's current homeowners belong to the UK and Europe."

With this strategic agreement, Emaar will have access to Clutton's vast distribution network spanning 25 offices across the UK. A dedicated sales representative will market Emaar's premium residential developments in London. In addition, creative promotional displays in the company's city offices will further communicate the Emaar offer to potential investors.

Richard Cotton, Senior Partner, Cluttons, said: "Cluttons are happy to be linked with Emaar, a major contributor to Dubai's growth as a global lifestyle destination. Emaar has a strong reputation within the UK as a dynamic developer and we look forward to offering their lifestyle properties to this market through our network of offices."

According to Cotton, the Emaar portfolio offers purchasers a choice to opt for diverse lifestyles, ranging from apartments within the Burj Dubai Development, future home of the world's tallest building and world's largest retail mall, to sea and marina facing apartments, desert-themed tranquil villas to golf communities, and more importantly, at every price range.

Emaar had recently signed an agreement with European real estate giant Engel-Voelkers who will represent the company in the German market.

Said Simon Townsend, Resident Partner, Cluttons UAE: "We have witnessed an increasing number of enquiries from UK-based investors over the last 6 months. This agreement with Emaar will undoubtedly result in greater activity from UK investors and we look forward to facilitating local arrangements like finance, leasing and management services for the new investors."