Mövenpick Hotel & Resorts makes ATM a focal point for international sales and marketing efforts

Leading up to ATM 2004, organized by Reed Travel Exhibitions (RTE), at the Dubai World Trade Centre from May 4th to 7th, MH&R held a workshop at the Mövenpick Hotel Bur Dubai at the end of April.

This annual workshop brought together 65 participants from 16 countries as part of the ongoing training programme for Sales and Marketing of the international hotel chain based in Switzerland.

Key items on the agenda included Meetings and Incentive Business, Revenue Management and Consortia Business. There was also a PR Workshop focusing on the work of the media.

One of the main challenges the hotel chain is currently facing, is the standardized corporate image of all Mövenpick Hotels, and with this important issue in mind a separate branding workshop was held.

All the participants benefited from the healthy exchange of ideas, which they will be able to implement in their everyday work. The objective being to pitch the Mövenpick Hotels & Resorts brands at the highest level in keeping with the corporate principle of 'True Excellence in Swiss Hospitality.'

As Steven Nikolov, Senior Vice President Sales & Marketing, said in Dubai: 'This meeting is of great importance for our hotel group as ultimately we all want to speak the same language. The workshop is also intended to motivate our staff to continue working towards our objectives with total commitment.'

With its state-of-the-art conference infrastructure, the Mövenpick Hotel Bur Dubai, one of the later additions to MH&R's rapidly expanding Middle East portfolio, provided the ideal setting for a success workshop.

'It is essential that we maintain a strong presence at an event as important as ATM, particularly as we are entering countries new to our organization and continuously adding properties to our portfolio in existing destinations,' states Andreas Mattmüller, Senior Vice President Middle East, Mövenpick Hotel & Resorts. Andreas Mattmüller believes that MH&R's most popular destinations in Europe will be their new themed hotel in Val de France, Mövenpick Dream Castle Hotel, which will open in Disneyland® Resort Paris in July, followed by the Mövenpick Hotel Prag in the Czech Republic, and Mövenpick Hotel & Casino Geneva. He further predicts that Sharm El Sheikh in Egypt, Kuwait and Saudi Arabia will be the most sought after destinations in the Middle East.

Following ATM, a sales and marketing team is planning an extensive 20-day 'Road Show' to further promote MH&R to the tourist industry and corporate clients, both in the United Arab Emirates and Saudi Arabia.