Gold & Jewellery Group participates in BASELWORLD 2004 for the first time

This was a debut participation in a global initiative by the Gold and Jewellery Group.

Under the umbrella of the Gold & Jewellery Group (GJG) the Dubai Pavilion was initiated officially to launch the International activities of the Gold & Jewellery Group primarily by promoting Dubai's brands and locally manufactured fine jewellery.

It was a joint effort of the Gold & Jewellery Group with Dubai Metals and Commodities Centre (DMCC) this year. The Baselworld Exhibition took place from April 15 to 22 and offered an ideal opportunity to enhance Dubai's position as a global hub for gold and jewellery business in line with the vision of the Dubai government.

Tawhid Abdullah, Chairman, Gold and Jewellery Group said; 'It was a humble beginning for Dubai with the participation of 10 of the leading jewellers and DMCC, however we view this as a great step forward in presenting Dubai in its International arena with its fine jeweller produce. We expect to see a tremendous fillip in the local manufacturing in the years to come. With the advancement of DMCC and the availability of expert craftsmanship, Dubai's local production can grow from it's current capacity of 50 tonnes of jewellery production. Keeping this in mind we have decided to showcase Dubai's exquisite production in the world's most premium show.'

'The response we have received by participating in a global initiative of such stature, has further encouraged us to incorporate Dubai's involvement in such events as a strategic initiative for the years to come. We hope to increase our participation in other major jewellery shows like JCK Las Vegas, Vicenza, Hong Kong.'

More than 2,100 exhibitors from the fields of watches, jewellery, precious stones and allied sectors took part in the exhibition, which attracted over 80,000 watch and jewellery manufacturers from all over the globe. Besides the trade bodies, a delegation of 20 Dubai-based jewellery traders were also present at the exhibition with their unique Oriental and Asian-based designs.

'The Gold and Jewellery Group's efforts at the global event focused on promoting Dubai as a manufacturing centre and an international hub for gold, jewellery, gemstones and precious metals. Until now Dubai's has been known only for its purchase power. The much-awaited task of positioning Dubai as a regional jewellery manufacturing and marketing centre has been just realized with the launch of Dubai Pavilion in Baselworld,' said Mr. Chetan Karani, Chairman of the Baselworld Organising Committee at the Gold and Jewellery Group Dubai.