The agreement covers Accor's hotels worldwide and will capitalize on the Saudi potential for inbound and outbound travel, which represents 60 per cent of the Middle East market.
"This gives us unprecedented coverage of the KSA market," says Dr Abderahman Belgat, Accor's Director of Operations in Saudi Arabia.
Dr Belgat added: "SBI will promote, market, and sell Accor Hotels worldwide and is investing in the infrastructure and personnel to do so. There is already a toll-free telephone link available for customers and much of our projected growth in the region will come from the strong network of SBI in Saudi Arabia."
The GSA contracts were formally signed during the Arabian Travel Market in Dubai by Shaikh Turki Bin Ibrahim Al Ibrahim and by Mr Serge Ragozin for Accor.
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Accor signs GSA deal to grow its Saudi market
- Saudi Arabia: Wednesday, May 05 - 2004 at 12:03
- PRESS RELEASE
The French-headquartered multinational has signed a general sales agreement with the Saudi Business Insight Group which has set up dedicated Accor sales and reservations offices in Jeddah and Riyadh.
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Posted by Christine H. Andersen, Assistant News EditorWednesday, May 05 - 2004 at 12:03 UAE local time (GMT+4)
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