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Monday, November 9 - 2009

NBK and Sons revs up with ORION

ICICI Infotech Middle East (MEA), a global leader in providing business management solutions announced today that as per the directions of H. E. Sheikh Nawaf N. Al- Thani, the President of Nasser Bin Khaled and Sons Group, (NBKS) Group has selected ORION, ICICI Infotech's leading integrated enterprise information solution to support the company's current growing business demands and future expansion plans.

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Orion will provide NBKS Group with a sophisticated, user-friendly business management solution that will seamlessly integrate their internal business processes on one single system.

With ORION in place, NBKS will experience enhanced communication and management capabilities as a result of better access to critical information. ORION will be implemented across all the companies of NBKS Group. "We were looking for a comprehensive ERP solution that could give us the capability to better monitor our costs, profitability and inventory levels more effectively and online. ORION met all our requirements," said Mr. Ayman Al-Abbasi, Group Fin. & Admin. Manager, NBKS Group.

"The growing demands of our business called for a proven and scalable solution that would integrate seamlessly with our systems, giving us a transparent overview of our Group's operations. ORION provided us with all the above and more," said Mr. Wissam Iskandar, IT Manager, NBKS Group.

ORION@Auto to be implemented at NBKS's Auto divisions boasts an extensive Auto-suite of functionalities, with 3 modules in place, the automobile sales management module, the service center and workshop management module and the ORION Collaborator, the customer, vendor and employee relationship management module. As a result, employees and management at NBKS will enjoy enhanced supply chain and auto retail management capability both on the shop floor and in the workshop.

"ORION is increasingly being recognized by a cross-section of businesses across the region as the solution of choice when it comes to putting a reliable, flexible, affordable online end-to-end business management solution in place," said Kalpesh Desai, Executive Vice President & Operating Head, ICICI Infotech MEA Ltd. "With ORION, NBKS Group will have a solid foundation to meet the demands of an increasingly competitive environment and future expansion plans." ORION@Auto will have a direct impact on NBK's customers who will benefit from unique value added facilities with a more visual characteristic such as 'customize your car' kiosks, SMS notification for when a car is due for a service.

To date, ORION@Auto has gained ground with leading automotive agents and principals in the region and has been chosen by distributors of Mitsubishi, Toyota, Audi, Porsche, Volkswagen and Mercedes- Benz across the Middle East and Africa.
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Notes and media contacts

ICICI Infotech Profile
ICICI Infotech is a global leader in providing Enterprise Solutions encompassing ERP II applications, end-to-end business solutions for Insurance companies as well as niche banking and IT security solutions, across 38 countries. The company is promoted by the NYSE-listed ICICI Bank, which has an asset-base of $25 billion.

For almost two decades now, ICICI Infotech has been servicing the Middle East and Africa region with a strong presence in the GCC countries, Sudan, East Africa, Nigeria, Ghana, Mauritius, Southern Africa, the CIS and the Mediterranean countries. Based at Dubai Internet City, ICICI Infotech (Middle East & Africa) has an estimated 200 full-time sales and experienced implementation consultants operating, directly or through partners, across the Middle East & Africa region.

ORION, ICICI Infotech's leading ERP II solution, has over 1600 loyal customers across Manufacturing, Distribution, Retail and Contracting industries around the world. CrossRoads, the online interactive Enterprise Relationship Management (ERM) solution, enables collaboration between vendors, customers, partners and employees. PREMIA, the integrated solution for insurance companies is the market leader with over 50% of the premium written in the GCC, written using it. PREMIA is now installed across 19 countries worldwide. The company's offerings for banks include solutions for Treasury Management, Asset-Liability Management, Factoring, Retail Lending and Risk Management.

Some of ICICI Infotech's prominent customers in this region include GlaxoSmithKline, Arab Beverages (Caprisonne), STALCO, Ali & Sons Group, Cellucom, Panasonic, Pioneer, Asmak, Intercare, Clarendon Parker, Al Fozan, American Insurance Group (AIG), Emirates Insurance, Emirates Bank and RAKBank. ICICI Infotech was ranked among the top 3 enterprise application solutions (EAS) vendors in the UAE in 2002 by market research firm IDC.

ICICI Infotech contact:
Mr Ranjit Rajan, Marketing Manager, ICICI Infotech MEA LTD.
Tel: +9714 3914900
Fax: +9714 3918773
Address: P.O Box 9109, Dubai, UAE

Media Contact:
Ms Sawsan Ghanem, PR Consultant, Active PR
Tel: +9714-3900228
Fax: +9714-3904656
Address: P.O. Box 502152, Dubai, UAE

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