New store at Mankhool Road offers a contemporary collection of ready-to-wear and home furnishings

The store in Dubai showcases the rich legacy of India's traditional weavers and artisans, offering a wide array of styles that are contemporary and sophisticated. His Excellency Abdul Rahman G. Al Mutaiwee, Director General, Dubai Chamber of Commerce and Industry and His Excellency Yash Kumar Sinha, Consul General of India opened the store with the symbolic weaving of yarn in the presence of other guests and dignitaries.

His Excellency Abdul Rahman G. Al Mutaiwee, Director General, DCCI said, 'It is with great pride that we announce the opening of the Fabindia store in Dubai, which is becoming the destination of choice for marketeers who want to reach the affluent Middle East market. The textiles and home furnishings retail sector in Dubai welcomes the accessibility to fine Indian craftsmanship that Fabindia brings to Dubai.'

The marked use of natural dyes, colours and weaving techniques gives the homespun cotton and linen collections at Fabindia a distinct character and a stylish look which is very much in vogue today. The group's Khadi collections have also turned into fashion statements, with designers going in for new blends and looks by using homespun cotton.

Monsoon Bissell, Director of Fabindia, says: 'After successfully establishing a retail presence in Europe, with our first store in Rome, and servicing a wholesale clientele across Europe, Asia-Pacific and the United States, we decided that the time was ripe to establish a retail presence in the Middle East. As a top tourist destination, a financial hub, a fashion capital open to international brands, and a discerning clientele, Dubai was our natural choice for expansion. We look forward to becoming as known and respected in Dubai as we are with our international and Indian clientele.'

Fabindia directly sources its collections from a network of 7,500 artisans spread across 20 Indian states providing livelihood at the rural level, and keeping alive the traditional skills that have been handed down from generation to generation.

'Indian craftsmanship has a huge fan following around the globe. Indian fabrics such as Khadi and Tussar are created with delicate weaving techniques that breathe air into the final outfit. These collections make it an ideal wear in the region, especially during the hot summer months,' added Bissell.

The homespun fabric is reflective of the Indian ethics and philosophy. The hand-block printers use eco-friendly vegetable dyes like indigo, pomegranate peel, turmeric roots etc on hand-woven fabric to create an authentic and unique look.

'We use multiple techniques to produce clothing, linens and upholstery fabric to suit contemporary lifestyles at affordable prices,' added Bissell.

The Fabindia store is located at Al Mankhool Road, BurDubai next to the Eppco Petrol Station. The store has been set up in Dubai in association with Image General Trading LLC.