Emirates Post subsidiary EDC delivers total solution for direct marketing needs

EDC's clients, which include leading financial institutions, loyalty programmes and utility companies, have started making effective use of its hi-tech one-stop shop concept that automates the entire chain from printing to enveloping to mailing, in a secure environment and in lightning speed.

"While EDC has been delivering all kinds of mail fulfillment services to customers, lately we have seen a surge in the number of companies hiring our facility for direct marketing services," said Mr. Abdulla Al Ashram, CEO of EDC. "Our core strength lies in offering a total solution that enables our clients to rest assured that the entire chain of printing, inserting and mailing their communication is handled by experts. Our hi-tech machines ensure high-speed output, with several add-on features that are not available with any other company."

American Express (Amex) Middle East, which has been using EDC for printing and mailing its statements to cardholders since October 2003, has also signed up for direct marketing solutions of EDC, indicating its satisfaction with the mail fulfillment services.

Among other companies using EDC for direct marketing jobs is Emirates Post's newly established Direct Marketing Service, which has a database of over 2 million addresses. A number of banks have signed contracts with EDC to manage printing, inserting and mailing jobs for their normal mailing requirements as well as their direct marketing.

EDC's profile of clients for general mail fulfillment jobs includes Standard Chartered Bank, Dubai Bank, Emirates Bank Group, American Express, Dubai Islamic Bank, Commercial Bank International, RAKBANK, AirMiles, ICLP, Sahm Technologies and Ajman Sewerage.

"EDC was set up two years ago to meet the outsourcing needs of big companies with bulk mail requirements. Using state of the art systems, EDC is the only company of its kind in the Middle East offering fully secure and automated document personalizing, enveloping and mailing functions at fast speeds," added Mr. Alashram. "This enables companies to focus on their core business while leaving the tedious, time-consuming and labour-intensive process of mail fulfillment services to us".

The services delivered by EDC include high-speed variable data and personalized document printing, automatic secured enveloping with intelligent inserter systems, digital document delivery, data archiving, stationery management, print stream manipulation, adding dynamic messaging and imaging into existing data prior to printing, guaranteed next-day delivery and one invoice for printing/inserting and postage.