Starcom MediaVest wins Yahoo! Middle East Online Award

SMG was the only media agency to receive an award at the ceremony recently held in Dubai.

"This award not only recognizes our clients' unyielding commitment to this developing medium and the creative executions and innovative technologies used to build these online campaigns, but also our understanding of consumers' evolving media consumption habits and changing social behaviours, which are being served by these technologies," said Philip Jabbour, media director, SMG.

SMG clients General Motors and Nokia also were recognized at the Awards for their online involvement, built on campaigns developed cooperatively with the client, SMG and iLeo MENA, the digital and customer relationship management (CRM) agency.

"Working hand-in-hand, this integrated team from SMG and iLeo is able to offer its clients an optimal mix of creative online material, strategic media planning and targeted media buying that delivers enhanced exposure to the brands we serve," Jabbour added.

Some of the campaigns mentioned at the awards ceremony included the richly interactive GM Stars website, the Cadillac SRX launch banner ad and the geo-targeted Chevrolet Optra banner campaign that shows the car's price in the viewer's local currency.

Nokia campaigns mentioned at the ceremony included the first-of-a-kind Nokia Game online gaming adventure, as well as online campaigns launching the N-Gage™ and the Nokia 6800.

The Middle East Online Awards were initiated by Yahoo! to recognize those advertisers and agencies that have consistently invested over the years in online marketing, not only on Yahoo! but other websites across the region.