Emaar extends lifestyle communities offer to Germans

The participation is part of the company's strategic drive to extend its reach and lifestyle property offer beyond regional boundaries into key global markets.

This follows close on the heels of the recently signed agreement between Emaar and European real estate giant Engel & Voelkers, who represents the property major in Germany, Austria, Switzerland and Liechtenstein.

Mansour Al Othaimin, Executive Director, Emaar, said: "Today Emaar has evolved from being the Middle East's leading property development company into becoming a global brand, acknowledged worldwide for its unparalleled portfolio of diverse lifestyle communities including the Burj Dubai Development, which comprises the iconic Burj Dubai and the Dubai Mall, the world's largest shopping and entertainment complex.

"As pioneers of quality real estate in Dubai, we have truly shaped the architectural skyline of Dubai with our numerous master planned developments. We are happy to partner with the government in promoting this dynamic city and contributing further towards its growth into a leading tourist and business hub."

Key attraction for the German visitors will be the company's finest real estate venture, the Burj Dubai Development featuring the Burj Dubai, the world's tallest tower, and The Dubai Mall, the world's largest shopping and entertainment mall.

The scale of the Burj Dubai Development, which has already caught the fancy of the world, will clearly impress the Germans. The Development- construction for which has already begun—sits on 500 acres of lush, landscaped area and comprises the 3km long Boulevard which will equal, if not rival, some of the famous boulevards in New York, Paris and London.

Visitors to the Emaar stand will be equally treated to a diversity of lifestyles ranging from waterfront living offered at the company's master-planned Dubai Marina waterfront development to golfing at its flagship Emirates Hills community, and equestrian living featured in Emaar's unique desert themed residential development, Arabian Ranches.

Epitomising the company's pioneering vision of "Shaping the future. Today', the innovatively designed Emaar stand will feature optimum space and light.

Organised by the Dubai Chamber of Commerce and Industry, the Dubai-Germany Economic Partnership Forum represents the collected efforts of the Dubai Government and leading corporate and public sector companies to promote business and economic cooperation between Dubai and the European federal republic.

Business, trade and investment opportunities will be highlighted through a series of seminars and workshops. Exclusive networking sessions between trade representatives and a simultaneous exhibition featuring participation from the government, semi government, private institutions and establishments, will be among other highlights.

"Recent industry reports have indicated a shift in investment patterns for Germans who are seeking to diversify currencies, assets and political risk. Our association with Engel & Voelkers deal has helped in establishing our presence in Germany and central Europe. This exhibition will go a long way in consolidating it further, " concluded Al Othaimin.