Emaar underscores homeownership values

The commitment to deliver on promises, prompt resolving of issues and the offering of one-stop solutions in the form of competitive mortgage finance, property management services and wireless technology is what has allowed Emaar establish a bond with the homeowners.

"Home ownership involves more than just the purchase of a home; it is a commitment that involves finances, family, community, and economic growth, which Emaar truly values," said Robert Booth, Executive Director, Emaar Properties.

"Our participation in the Home Owner Dubai exhibition is to extend this same belief and commitment, while providing prospective homeowners a peek into our diverse lifestyle portfolio." Emaar is a platinum sponsor of the event, which will be held at the Jumeirah Beach Hotel from June 3-5, 2004.

Booth elaborated on homeownership as a commitment and how Emaar embellishes that belief. "The purchase of a home is a commitment to personal financial security. Not only is it a commitment of your money now and for as long as you own your home, but it is also an investment, an asset that can grow in value. Home ownership allows people greater control and responsibility over their living environment.

"Home ownership allows you to express your values and tastes. It helps to stabilise neighbourhoods and strengthen communities. When you own a home, you have an incentive for maintaining and improving your property as well as the surrounding areas such as your neighbourhood. The purchase of homes help to create jobs and encourage economic growth as it requires the use of products and services in the community. All these values are underscored by Emaar's commitment to promises and a lifetime partnership between us and the Emaar homeowner," Booth said.

The Emaar pavilion will feature the Burj Dubai Development featuring the Burj Dubai, the world's tallest tower, and The Dubai Mall, the world's largest shopping and entertainment mall.

The scale of the Burj Dubai Development has already caught the world's fancy. The Development - construction for which has already begun—sits on 500 acres of lush, landscaped area and comprises the 3km long Boulevard which will equal, if not rival, some of the famous boulevards in New York, Paris and London. The Burj Dubai Development, which will create Dubai's elegant downtown area, also

Visitors to the Emaar stand will be equally treated to a diversity of lifestyles ranging from waterfront living offered at the company's master-planned Dubai Marina waterfront development to golfing at its flagship Emirates Hills community, and equestrian featured in Emaar's unique desert themed residential development, Arabian Ranches.