Xerox adds colour to its facility at Sheikh Zayed Road

The company's Chairman; Mr. Mohamed Hareb Al Otaiba officially opened the "New Look" facility. The facility will now be utilised to demonstrate the exhaustive range of products and services offered by Xerox Emirates as well as for holding "Breakfast Seminars".

"Over the last 18 years Xerox Emirates has positioned itself as the market leader in providing document solutions throughout the UAE. The enhancement in the demonstration facility is a part of its ongoing drive to meet with the customer requirements and focus on the Xerox's colour capable strategy, and it gives me great pleasure to announce this facility open", said Mr. Mohamed Hareb Al Otaiba.

"The changes in the facility have been strategically implemented to support our customer engagement and to demonstrate more effectively the enhancements in the products and services offered by us. Colour in the office and production colour are key to our business and the facility is well equipped to demonstrate our leadership in these areas," said Andrew Hurt, General Manager, Xerox Emirates.

The 'breakfast seminar' series will be held to educate the customers on the products and solutions offered by Xerox on a weekly basis, and how customers can find better ways to do great work using these technologies, services and products effectively in their organisations. With an open forum, customers can discuss the common challenges with regard to office documentation and share best practices.

"At Xerox we believe that providing state-of-the-art digital multi-function products is only part of the story. We want to help our customers profit and grow. Our 'breakfast seminar' concept will provide numerous opportunities to educate our customers to achieve a new level of success," said Ayman Mattar, Marketing Manager, Xerox Emirates.


The facility will include its award winning range of products including colour capable multi-function devices, the WorkCentre M24, WorkCentre Pro 40, the Phaser 7750 in additional to our production digital colour solution the DocuColour 6060.

"Through the new layout, we will demonstrate how people, process and technology work together. Xerox Office Systems deliver the best value and performance in the industry and our colour-capable devices combine the convenience of a black-and-white device with the added benefit of color in one easy-to-use office system and strike a balance between functionality and value while producing high-quality color and black-and-white output," added Mr. Mattar "Today's office users demand productivity, and our facility will help us demonstrate more effectively solutions that solves challenges faced by the customer."