Against a backdrop, which is arguably one of the most competitive in the Pay TV industry globally, the deal sets out to give broader access to audiences seeking the best in movies, sports, music, children's programming, and general entertainment by offering the most comprehensive programming packages in the Middle East. New subscribers can now enjoy one of Showtime's premium packages and ART's best Sports and Arabic entertainment channels with the added value and convenience of dealing with just one vendor and receiving a single set top box and one card.
The shared vision embraced by ART and Showtime is to offer subscribers choice, value and convenience. Subscribers are getting choice of quality programming that matches their viewing needs, unbeatable value and the convenience of one point of transaction regardless of network or package. Research has identified that the dynamic nature of this fast-evolving industry means many subscribers face a confusing mix of choices, and the options available do not necessarily reflect the viewing wish list of subscribers' changing lifestyles. This agreement offers subscribers more choice and flexibility in an important strategy being pursued by both broadcasters: customer satisfaction.
Peter Einstein, Showtime's CEO commented, "We know that many of our subscribers across the region want access to all the best programming. They want choice. They want value. And they want it easily. Recognizing that is a sign that our industry is maturing and our audiences have embraced pay television because it undoubtedly offers them what they want."
Both parties agreed that this new collaboration complements Showtime's existing leadership in the movie domain with the unique franchise ART has established with Sport enthusiasts across the region. ART offers the most comprehensive and strongest sports programmes available on four dedicated sports channels as well as being the leading producer of premium Arabic family programming and entertainment worldwide.
"This is the ultimate Pay TV deal which offers subscribers the widest range of Arabic, English and Sport programming to suit every member of the household's needs whether it is the Champion's League or the latest blockbuster movies they are after," commented Sheikh Saleh Kamal, Chairman of ADD.
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TV premiere for new Showtime ART double act
- United Arab Emirates: Wednesday, June 02 - 2004 at 08:29
- PRESS RELEASE
Leading pay TV networks Showtime and Arab Radio & Television Network (ART) have announced today a strategic alliance to offer subscribers access to both networks in a single convenient transaction while ensuring they continue to grow their existing leads in subscriber numbers over their competitors.
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Notes and media contacts
Issued on behalf of Showtime by MomentumFor information:
Maida Talhami
Tel: +971 4 3901630
Mobile: +971 507347728
About Showtime
Showtime, a joint media venture of Viacom and Kuwait Projects Company (KIPCO), is the leading digital satellite pay -TV network in the Middle East and North Africa. With offices in Dubai, UAE; Saudi Arabia; Egypt; Jordan; and London, the network offers 50 premium television channels, including 10 CD audio channels, with a broadcast reach of more than 20 countries. With a combination of house channels including Al Sha Sha, The Movie Channel, Movietime and TVLand, and pass through channels Showtime boasts exclusively such global brand names as Discovery, E! Entertainment, Hallmark, MTV Europe Paramount Comedy Channel, and Xtreme Sports amongst others.
About ART
ART is The Largest Arabic & Western Satellite Network.
The Network is managed and distributed by ( ADD) Arab Digital Distribution , a wholly owned subsidiary of ( AMC) Arab Media Corporation and headed by renowned Saudi Businessman Sheikh Saleh Kamel.
Offering Over than 40 channels, ART is an exciting mix of Premium Arabic & western satellite channels providing the best regional & international entertainment for the Entire Arab family. This Wide Array is comprised of 9 Sports channels , 3 Arabic Movie Channels ,4 Western & Indian Movie Channels , 4 Music Channels , 9 Variety Channels, 3 Kids & Knowledge Channels, in Addition to, 6 News Channels.
ART is the only option for a comprehensive value for money pay- television package.
Arab Digital Distribution ( ADD) has been established to build pay television and interactive service platforms and to market, sell and distribute these platforms across the Middle East , North Africa and Europe.
ADD currently offers five pay television bouquets (ART , Awael, Firsnet, Pehla and Arabesque ) comprising of over 60 television channels across these regions, to provide the best in value, entertainment and choice within each market.
A clear focus on customer care and efficiency of service equates to the original dream of providing the ultimate experience in family entertainment and interactive services tailored to the subscriber's need.
Arab Digital Distribution ( ADD) is committed to bringing quality pay television to Arab homes across the world.
Posted by Anne-Birte Stensgaard, Senior News EditorWednesday, June 02 - 2004 at 08:29 UAE local time (GMT+4)
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