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Saturday, March 20 - 2010

World's largest passenger survey names Gulf Air as most improved airline

Gulf Air has been named winner of the Excellence in Quality Improvement category of the 2004 Skytrax Airline Excellence Awards, the world's largest survey of passenger attitudes towards airlines.

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  • Skytrax recognises Gulf Air for its outstanding products and services, like its new, state-of-the-art First Class lounge at Bahrain Airport.
    Skytrax recognises Gulf Air for its outstanding products and services, like its new, state-of-the-art First Class lounge at Bahrain Airport.
Skytrax, which polled the views of 10,821,215 air travellers between June 2003 and March 2004, made the award to Gulf Air in recognition of, "the dramatic changes that have been achieved in the last two years, and the manner with which Gulf Air is now re-establishing as a force across the Middle East."

Peter Miller of Skytrax said: "Quality improvement is not an overnight process but we have seen such clear evidence of real change within Gulf Air that there was no viable challenge for this Award category."

As well as the major category win, Gulf Air was named as providing the world's Best First Class Onboard Catering and came third in the Best First Class Lounge in the World category, with its new lounge in Bahrain. Its new premium check-in at Bahrain was voted third in the Best First Class Check-In Facilities in the World category.

The airline was also named as having the Best Business Class Check-In Facilities and was named second in the Best Business Class Lounge in the World category.

James Hogan, chief executive of Gulf Air, said: "This is real recognition of the progress made by the staff and management of Gulf Air, by the people who matter most: our passengers.

"Gulf Air has introduced a wide range of world-leading initiatives in the last twelve months, from five-star chefs in the first class cabin, to Sky Nannies on long-haul services, to our new business and first class ground facilities at major airports on the network.

"Our passengers are clearly seeing a major difference and we are incredibly proud to receive this award."

The Skytrax Airline Survey is the global measure of passengers' opinions. It is the only truly global survey, targeting more than 90 passenger nationalities. The survey sample for this year's awards marks an increase of more than six million completed questionnaires over the 2002/2003 survey.

The Skytrax awards are the latest in a series of high-profile wins for Gulf Air. The airline won the Airline Turnaround of the Year Award from the Centre for Asia Pacific Aviation in 2003, and a nomination as a Superbrand in the United Arab Emirates. Gulf Air also received the top honour of a platinum award for the Best Middle East and North Africa Airline at the 2004 Arabian Travel Market's MENA Travel Awards.
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Notes and media contacts

About Gulf Air
Gulf Air was founded in 1950. Today, it is owned by the Kingdom of Bahrain, Oman and the UAE and is the only truly pan Gulf carrier in the region. The airline's network stretches from Europe to Asia and covers 45 cities in 33 countries. The fleet is one of the most modern in the Middle East and comprises 34 aircraft.

The airline is in the second year of a three-year strategic recovery programme, headed by President and Chief Executive, James Hogan. The airline, which is making rapid strides towards regaining profitability by 2005, aims to further evolve by taking its renowned cultural strengths, which have been gained over more than half a century, into a global environment.

The dramatic turnaround in Gulf Air's fortunes has won international recognition. In January 2004, The Centre for Asia Pacific Aviation (CAPA) presented the airline with the prestigious Airline Turnaround of the Year Award for 2003. Gulf Air was also the recipient of the 2003 Platinum Award for the Best Airline in the Middle East and North Africa, recognising the airline's commitment to service excellence.

Public Relations Department - 2nd June 2004

Issued by Gulf Air - Sponsor of the Gulf Air Bahrain Grand Prix

For further information please contact:
Sadek Karam
Head of Corporate Affairs
GULF AIR HQ
T: +973 - 1733 8080
F: +973 - 1733 8207

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