Katrina Kaif becomes new face of The Watch House

The Indian based supermodel spearheads the new campaign from the Watch House and will become the official face of the Watch House.

Vicki Collier, Retail Sales Manager, Al-Futtaim Watches said: "The whole Watch House concept is based upon combining the classic with the contemporary all mixed with a young, funky vibe. Although our range of watches speak for themselves we decided to use a personality that encompassed these elements, which Katrina Kaif personifies perfectly with her versatile and stunning looks."

The Al-Futtaim Group, known for setting standards for innovative retail concepts, like Plug-Ins Electronix, launched The Watch House onto the UAE market in 1997. The Watch House is unique as it offers a variety of watch brands to suit every taste and pocket, under one roof.

The originality and innovativeness of the Watch House concept comes not only from the sheer practicality of the store, but also from the fact that individual brands get their fair share of customer attention, meaning an ability to cater to all segments of the market and every age group.

"What makes the Watch House so unique is that it offers a variety of watch brands to suit every taste and pocket. All this under one roof ensuring convenience and a stress free environment that is second to none. Housing all the Al-Futtaim watch brands, namely Kolber and Westar, plus Raymond Weil - traditionally crafted Swiss watches made with only the highest quality materials and jewels, Delma, plus the trendy Esprit timepieces and retro Americana styles from Fossil," Ms Collier explained.

The Watch House recently underwent refurbishment where all the stores interiors were modernized to meet current market and customer needs.

Vicki continued; "The time has now come to promote the store even further in the market with a campaign and a face behind that campaign that perpetuates everything we stand for; a winning retail combination that merges range with convenience, a concept that is unique and innovative and where the experience of buying a watch would be incomplete unless you had been to the Watch House".

Katrina will be part of the Watch House campaign over the next 14 months, and she will become a familiar site at the store and in magazines.

The Watch House is located in Deira City Center, Bur Juman, Lamcy Plaza, and many other prestigious malls across UAE.