Benchmarking conference will focus on identifying gaps in organisational performance

As competitive pressures and demands for higher levels of productivity intensify, high-performing organisations today need performance measurement and benchmarking systems which are closely aligned to their business needs and their bottom-line objectives.

"Performance measurement has become a major operational tool in optimising organisational performance and many leading international organisations use benchmarking to identify gaps in their organisational, departmental or individual performance," says Barth de Ridder, Group Director of IIR Conferences & Training.

Organised by IIR and held on 20-23 June 2004 at the JW Marriott Hotel in Dubai, this conference covers practical guidelines and techniques to improve an organisation's performance. It will identify key business drivers and performance levels and will arm delegates with the necessary tools to establish and sustain best practice.

The four day event is supported by Lloyds TSB Bank, ADNOC Distribution, Citibank, Knowledge Consultants, British Telecom, Oman International Bank, Harrington Middle East, Dubai Government Excellence Programme - The Executive Office, Dubai Aluminium, Union National Bank, Ibtikar Management Services, University of Basilicata and will provide a clear strategy that will help in designing a strong performance measurement and benchmarking framework for an organisation.

The two separately bookable workshops are presented by a leading benchmarking expert: Utilising Strategic Performance Measures to Successfully Manage Your Business which will be held on 20 June and Effective Strategic Benchmarking - Supporting Management Strategies to Drive Continuous Improvement on 23 June, 2004.