2004 Ford F-150 wins 'Truck Interior of the Year'

This award brings the number of titles the Ford F-150 has received since its introduction to 30. They include the 2004 North American, Motor Trend and Texas Auto Writers' 'Truck of the Year' awards, plus Car and Driver Magazine 2004 Five Best Trucks - Best Pickup award.

The latest generation of America's best-selling truck made its GCC debut at the Middle East International Motor Show in Dubai in December last year.

"This is a fantastic award for the F150 design team, and another selling point for customers looking to purchase the vehicle here in the GCC," said Jim Benintende, managing director, Ford Middle East. "Ford's designers spent months listening to customers and pouring over research to give truck owners the comfort, craftsmanship, versatility and features they want and deserve."

More than 5,400 automotive industry executives in the US chose the Ford F-150 for the award based on its overall interior design, functionality and vehicle innovation. Other finalists in the truck competition included the BMW X3, Chevrolet SSR, Dodge Durango Limited, and the Nissan Armada. The Auto Interiors Show held at Cobo Conference Center in Detroit is the largest industry event in the world dedicated exclusively to car and truck interiors.

Since the launch of the new F-150 in the US last September, Ford has posted eight consecutive months of F-Series sales increases. For more than 55 years, F-Series has delivered on its Built Ford Tough heritage. F-Series has been America's best-selling truck for 27 years and the country's best-selling vehicle for 22 years in a row.