Jumeirah Beach Residence unveils activities during DSS 2004

JBR is one of the key sponsors of the 10-week extravaganza, which will be held from June 17 to August 27, 2004.

Hashim Al Dabal, CEO of Jumeirah Beach Residence, said: "We are proud to be associated with DSS as a key sponsor for the second consecutive year, because of its focus on children and families. Since Jumeirah Beach Residence is also in the business of developing communities, we closely identify with the activities organised during the 10 weeks of excitement."

He added: "As part of our activities, we plan to set up sales kiosks at major shopping malls across the Emirate. We are also working closely with the Dubai Shopping Malls Group (DSMG) to unveil a major initiative during DSS."

Mr. Al Dabal said that during DSS 2004, the JBR plans to air TV commercials on Dubai TV, coupled with an aggressive outdoor advertising strategy in various parts of Dubai. "The Jumeirah Beach Residence development is being designed to be a community like no other with various services, leisure facilities and recreational elements that families can jointly engage in. Considering the focus of DSS being fun for children and families, it is a natural fit for Jumeirah Beach Residence to be associated with the event. DSS is one of the best avenues where people of all races, cultures and lifestyles come together to enjoy and interact. We are delighted to be a part of it as a key sponsor," said Mr. Al Dabal.

During DSS 2003, Jumeirah Beach Residence was able to achieve its objective of creating high awareness about the project development amongst the GCC nationals and other visitors to Dubai. "The visitors from GCC countries and other destinations during DSS 2003 evinced a lot of interest in the projects and have visited our sales offices too, which helped in promoting the project beyond UAE. Similarly, we hope that during DSS 2004, we will achieve the set objectives to further enhance our profile," he added.

Jumeirah Beach Residence is a novel concept of luxurious homes offering a year round beach resort lifestyle at affordable prices on freehold ownership basis and comes from the same team that brought out landmark projects such as Dubai Internet City and Dubai Media City. Situated in what is the last of the beach front locations in Dubai, in the heart of Dubai's new growth corridor, Jumeirah Beach Residence offers the finest in family living complete with beach clubs, restaurants, retail stores, medical facilities, sports facilities, secure play areas for children, quality house keeping and a host of other amenities.

With 36 residential towers comprising 6,700 housing units, 4 hotel towers and 3 beach clubs, Jumeirah Beach Residence will cater to a community of 25,000 people in a 1.7 km stretch of development containing a total built up area of over 22 million sq. ft. Offering different apartment types ranging from Studios to 1, 2, 3 & 4 Bedrooms and a choice of special apartments, JBR is open to customers with varying budgets plus all nationalities including non UAE residents on freehold basis.