Dazzling diamond offer at Damas for Visa cardholders

Commencing in the UAE on Thursday 10 June, the offer will run for one day only in the emirates of Dubai, Sharjah and Abu Dhabi. Visa credit and Visa Electron cardholders can take advantage of half price offers at Damas outlets in Burjuman Centre in Dubai on 10 June, Sahara Centre in Sharjah on 13 June and Marina Mall in Abu Dhabi on 16 June. The outlets will be open from 10am to 10pm.

Following the UAE, Damas will roll out the promotion in Qatar and Oman. Specific outlets offering discounts for Visa cardholders include Doha's Landmark Mall on 23 and 24 June and Muscat City Centre on 30 June and 1 July.

Kamran Siddiqi, General Manager for Visa International in the Middle East said, "The Damas promotion is another example of Visa's efforts to provide cardholders with more value, including rewards and incentives, in addition to the convenience and safety of paying with Visa cards."

Mr. Tawhid Abdullah, Managing Director of Damas said, "We are delighted to partner with Visa for the third consecutive year in providing our customers a fantastic opportunity to purchase diamonds at unbeatable prices. Renowned for our unique designs, premium service and unparalleled shopping experience, this promotion allows our customers to further benefit from our unmatched prices."

"Payment cards are a popular choice of payment for Damas customers. Every year, nearly 65 per cent of purchases are made on Visa cards, which plays a major role in the success of our business," added Mr. Abdullah.

Noting the growing acceptance of Visa, Siddiqi added: "Today, there are over 100,000 retailers, small and big, across the Middle East that accept Visa. This has brought great freedom to cardholders who can shop easily without carrying large sums of cash at all times. Whether for high value purchases such as jewellery or daily shopping at supermarkets, Visa cards are increasingly recognised as a more efficient payment method than cash."