Sony Ericsson holds its yearly Distributor Conference in Lebanon

The invitation was extended to all Sony Ericsson Distributors and business partners in the MEA area and invitees from the six GCC countries, Levant area, as well as Tunisia, and Algeria will attend the event.

"Sharing our future values and vision with the distributors and partners in the Middle East and Africa region makes us a stronger team within the market. The conference will familiarize our partners with the brand's strategies, innovations and concepts." said Mr. Husni Al Assi, General Manager of Sony Ericsson Mobile Communications International AB Middle East and Africa. "Our yearly distributors' conference has proven to help our distributors become more successful arming them with all the necessary knowledge that can be applied immediately to ensure a winning business."

The yearly conference brings together a number of up and coming and existing Sony Ericsson innovations, and share with distributors the latest, most update-to-date methods, concepts, product information and sales ideas to build business in the region. The conference will also address Sony Ericsson's commitment to future growth, development and success in each market as well as announce the top distributors for their achievement for the year 2003-2004.

Sony Ericsson Mobile Communications AB offers mobile communications products for people who appreciate the possibilities of powerful technology. Established in 2001 by Telefonaktiebolaget LM Ericsson and Sony Corporation, the joint venture continues to build on the success of its two innovative parent companies. Sony Ericsson creates value for its operator customers by bringing new ways of using multimedia communications while mobile. The company's management is based in London, and has 4,000 employees across the globe working on research, development, design, sales, marketing, distribution and support.