Flip Media launches website for 'The Dubai Mall' by Emaar

The website was launched today together with the announcement by Emaar Properties that the official lease of retail space has started. Web users can explore the site on the internet address TheDubaiMall.com and online requests are also captured by the site.

The Dubai Mall will be the largest mall on the planet, as extraordinary in scale as it is in design and boasts an impressive array of leisure pursuits, including a world-class aquarium, fashion show arena, gold souk and an ice rink The Dubai Mall will revolutionize the modern shopping experience.

Flip Media has developed the website concept, design and programmed in co-operation with Landor Associates, one of the worlds's leading strategic brand consulting groups. The navigational concept focuses on the 16 experiences that The Dubai Mall will offer to its future customers: From the 'World Of Wonders' with a fancy water world experience, featuring one of the World's largest Aquariums to 'The World On Your Plate' representing fine dining restaurants and world class food courts. Web users can easily navigate through lifestyle driven experiences of glamour, class and culture.

"The Dubai Mall online site is one of hopefully many projects that Flip Media will develop for Emaar Properties. The website had been created under extreme deadlines and we are glad to launch that project on time", says Martin Diessner, recently appointed Business Development Director, Flip Media.

Amit Jauhri, Senior Marketing Manager of Emaar Properties PJSC states: "Emaar works on tight deadlines which somehow matched the timeframe kept by Flip Media on the Dubai Mall project. It pleases me that there is synergy here. We deliver on promises, so does Flip."