Strategiy.com, Middle East's first dedicated Marketing, Advertising and Media portal launched in the region

The portal is a B2B (business to business) initiative aimed at offering industry professionals a one-stop resource to information and services concerning the region's Marketing and Advertising professionals across industries such as FMCG, Airlines, Banking, Consumer Electronics, IT, Automobiles, Foods & Beverages, Media and Ad Agencies, among others.

The portal www.strategiy.com responds to the growing need for an authentic, industry-wide information archive to cover Marketing and Advertising (M&A) in the region's burgeoning industry. The interactive portal's content and services include latest news, discussion forums, agency databases, latest marketing campaigns, exhibition and events calendar, interviews and features on Middle East business leaders, appointments and recruitment services, accessible at no charge.

Explaining the concept behind Strategiy.com, CEO Farhat Rana commented: "The Middle East M&A market has witnessed a revolutionary change in the past decade. With the entry of global brands and MNCs (multi-nationals), the market all set to become intensely competitive. The demand for advertising and marketing services has also increased, as evinced in the growing number of related companies in Dubai Media City. This has created a parallel need for a dedicated industry resource where marketers, advertisers and media professionals can update themselves and analyse the latest news and events in the region's business world. Strategiy.com has been conceptualised to respond to this need by delivering a truly comprehensive range of content and services under a single umbrella."

"Moreover, the site also informs Middle East professionals on what's happening in marketing and advertising in various industries at a global level. In a globalized world, what happens elsewhere is eventually bound to influence your business here. Our mission is to be the most preferred provider of news and analysis for the Middle East's marketing, advertising and media professionals."

Explaining the thought behind the name www.strategiy.com, Rana said: "One cannot go far by merely copying others. To make a mark in business, you have to put individualism into your strategy. In other words, to excel in your profession, you have to put the "I" in your strategy."

"The region's marketing community and aspiring professionals have long been looking for a dedicated platform to access the latest news and focused services for this industry. Now, at the click of a button, they can access up-to-date databases of advertising, public Relations, events or direct marketing agencies. The opinion poll and discussion forum sections offer valid insight on current advertising and marketing-related issues, helping strategists identify current trends in the industry. We also feature award-winning international campaigns and specialised industry analyses to provide 'intellectual food for thought' and help marketers and advertisers improvise their strategies to suit the Middle East's multi-cultural audiences," continued Rana.

Future plans of www.strategiy.com include a section on TV and Radio Spots, a PDA edition, personalized content and Arabic language services, which will be launched shortly.