UK's ARY Digital in Pehla encryption deal

As of March 27 ARY Digital's complete satellite program package will fully encrypt on the Pehla bouquet managed by Arab Digital Distribution across the Middle East. In an exciting addition to this development ARY Digital revealed that the encrypted program line up will include the successful Urdu version of the hit show "Who wants to be a millionaire" that is exclusive to ARY Digital.

"ARY Digital offers 24 hours of unique entertainment as well as a rich mix of Urdu entertainment programmes covering news, cartoons, films, sports, drama, music, fashion and sitcoms. ARY is also the home of the Urdu version of the hit TV game show 'Who Wants To Be A Millionaire'," noted Salman Iqbal, CEO, ARY Digital.

We view Pehla as the ideal pay-TV platform for ARY Digital in the Middle East with its solid and successful customer base spread across the region and extend a warm welcome to our Middle East viewers on Pehla," pointed out Mohammed Iqbal, Chairman ARY Digital from his London office.

"ADD is delighted to be encrypting this popular Asian family channel on its Pehla bouquet which is now firmly established as the strongest Asian TV entertainment proposition in the region," stated Vinod D'Mello, Executive Vice President Marketing and Network Development of ADD.

ARY Digital has had a string of success with shows such as ARY News, Movie Mania, Life is a Drama, Talk Back, Music For Your Ears, Be A Sport, Kids Time as well as Islamic chat shows. Many Asian viewers follow its Gold Quiz offering viewers opportunities to win an instant kilo of gold and the channel has invested in a state-of-the-art telephone system to handle thousands of viewer calls received for this show in particular.

ENDS