Leading regional distributor to open new outlets across the region

The company is confident of strong growth in the sector, particularly in the area of home life style sales, according to Managing Director, Bharat Jashanmal.

He said he would be sending his buyers to Middle East Exclusive (MEE) at the Dubai World Trade Centre to find new ideas which offer both exclusivity and strong branding.

Organised by Channels Exhibitions, the second edition of MEE, the only trade show for duty free, travel retail and luxury, runs from November 29 to December 1 this year at the Dubai World Trade Centre and has already attracted exhibitors from 12 countries.

Jashanmal added: "The luxury goods sector is increasingly brand led and we want goods that have a strong global image. Home life style has the fastest growth where we do not so much sell products, but inspiration and style.

"MEE will be an opportunity to see what is new on the market. There is always room for new brands if they can find the right niche, and it's surprising how many niches can be found."

The launch of MEE last year saw 1,730 trade visitors from 79 countries visit the show which is now established as the leasing market for the industry in the region.

Justin Boutros, Managing Director, Channels Exhibitions, said: "The second edition of MEE will build on the success of last year's exhibition and stimulate business in a regional market that is already one of the most lucrative and fast growing in the world. We have already attracted exhibitors from as far a field as the US and India and have strong support from Europe and local producers."

MEE is held under the patronage of Sheikh Ahmed bin Saeed Al Maktoum, President of the Department of Civil Aviation, Dubai and Chairman of Emirates Group.

It is supported by Dubai Duty Free and the Middle East Duty Free Association.

MEE is being held in association with the Dubai Duty Free Golf World Cup which runs from November 25 - 26 and the MEDFA Duty Free Conference from November 27 to 28.