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Al Jaber Optical unveils the Nike Vision's new Metal Collection
- United Arab Emirates: Saturday, June 19 - 2004 at 11:03
- PRESS RELEASE
The Metal Collection features sleek, sculptured frames with spring hinge temples and reflective metal temple tip accents.
"The Nike Vision's Metal Collection, answers the demand for high performance sunwear on the playing field of everyday life. Thus, making the active lives of people more comfortable and free from any eyesight trouble", said Mr. Saleh Al Shawa, General Manager, Al Jaber Opticals.
For the past two years, Nike Vision had recognized the need for a distinctive collection of sport metals to effectively establish the Nike Vision brand in this growing sport sun segment. Estimates indicate that 20-25% of premium plano sport suns are purchased in the metal sport sun product sector. Therefore, it was of great importance to design a collection to grab the imagination of consumers looking for sport sun alternatives.
Nike Vision, the unrivaled architect of technologically advanced eyewear and sunglasses, resurfaces this year with a line of highly-evolved new sun styles like the Metal Collection. A variety of multiform, sport-specific and lifestyle frames are suitable for an expansive range of action.
The Nike Vision brand has five core technologies to give the consumer a wider field of play, better reaction time and increased precision. Nike Vision ensures the highest level of impact-resistant safety as wrap eyewear offers substantial protection from wind, dust, pollution and harmful UV rays.
The new Nike Vision Metal Collection is exclusively available at all Al Jaber Optical outlets within UAE.
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Notes and media contacts
For more information, please contact:Al Jaber Optical Head Office: Tel: 04-2667700 Fax: 04-2972913
The Idea Agency PR Department: Tel: 04-3434424 Fax: 04-3434305
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Posted by Christine H. Andersen, Assistant News Editor
