• HSBC

Over 20,000 visitors throng outlets of leading fashion footwear and accessories brand-ALDO-during first three days of DSS

  • United Arab Emirates: Sunday, June 20 - 2004 at 15:09
  • PRESS RELEASE

ALDO, the leading Canadian fashion company specializing in footwear and accessories, today announced that it has received an overwhelming response in the first three days of the Dubai Summer Surprises (DSS) promotion with over 20,000 visitors having visited the ALDO retail outlets in Dubai.

A part of the DSS promotion from 17th June till 16th July, ALDO is offering its customers the best bargains with discounts of upto 50% on all footwear and accessories, including the latest summer collections. The promotion is valid across all ALDO retail outlets in Dubai including Deira City Centre, Al Ghurair Centre, Burjuman, Mercato and Lamcy Plaza.

Commenting on the phenomenal visitor turnout Mr. Sachin Banodkar, ALDO Brand Manager at Montreal Trading LLC, the Dubai-based exclusive licensee for ALDO in the Middle East said, "Whilst traditionally the DSS has always been a busy period, this year's initial business and visitor traffic has surpassed all expectations. Visitor traffic to the outlets has increased by a record 37 % during the first three days of DSS compared to the same period last year and sales figures have also shot up by 32 %."

"Besides playing an instrumental role in encouraging tourism and giving a fillip to the economy, DSS is a highly consumer focused event bringing a lot of cheer and excitement during the summer months. We are delighted to be a part of this initiative by the Dubai government and will continue to pledge our support to such events in the future."

ALDO is a distinct lifestyle-orientated fashion company specializing in footwear for men and women, handbags in key shapes and styles, trend setting accessories and leather goods to suit almost every occasion. The ALDO stores have been specially designed to reflect the friendly, free and 'hip n happening' spirit that the brand embodies.

Having made its association last year with the Dubai Service Excellence, an effort of the government of Dubai to raise the standard of customer service in Dubai, ALDO has rapidly increased its presence in the UAE with 11 retail outlets in leading malls. ALDO also has a significant presence in other GCC markets including Kuwait, Bahrain, and Qatar and has now made its footprints in the Far East.
Surge in visitor traffic at the ALDO outlet in Diera City Centre during DSS promotion. 
Surge in visitor traffic at the ALDO outlet in Diera City Centre during DSS promotion.
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About ALDO:
The ALDO Group, founded in 1972, is a privately held company based in Montreal. It is one of the largest fashion footwear chains in the world and operates more than 700 stores under 8 prominent retail banners across Canada, USA, UK, Middle East and Singapore. Some prestigious Aldo stores are located on 5th Avenue in New York, Oxford Street in London, Deira City Centre in Dubai, Marina Mall in Kuwait, Seef Mall in Bahrain and Raffles City in Singapore.

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