Rajeev Mukul appointed General Manager for Maxtor Middle East operation

Maxtor will be officially inaugurating its Middle East office, based at Dubai Internet City, on 5th October 2004. Rajeev will be responsible for the expansion of Maxtor's business in the region whilst providing on the ground support to Maxtor's dedicated Channel in the region.

Prior to joining Maxtor, Rajeev worked with Redington Singapore for 12 years, where he held the position of General Manger, Corporate Office and CEO of Redington Gulf. Besides expanding distribution business in the Middle East region he was also responsible for Business Diversification in the field of IT Training/Education and Customer Support Services. Rajeev boasts a strong background in IT, with more than 15 years experience in distribution of storage products such as Imprimis, Conner, Seagate, IBM & Hitachi combined with strong domain knowledge of the Middle East region and its specific IT needs.

Rajeev started his career in the R&D division of DCM Data Products, New Delhi, with a number of design credits to his name he then migrated to Corporate Sales and established DCM's office in Singapore in 1983 which he managed as Country Head till 1988.

"Rajeev brings with him a wealth of experience in working closely with channel partners, this combined with his unique insight in the storage industry and the demands of the Middle East region, makes us confident that he will succeed in realizing Maxtor's objective in being a 'market-focused' company, here in the Middle East and globally," said Didier Trassaert, VP, Maxtor, EMEA. "We seek to bring 'market driven' storage products, services and programs to the region. With Mukul heading the Middle East operation we will be better positioned to promote our growing customer base and partners in the Middle East region."

"We look forward to working closely with our valuable partners and customers in the region and establish how Maxtor can better cater to their diverse storage requirements. With an on-the-ground presence in the market, partners and customers will experience enhanced responsiveness in bringing value add storage solutions that are highly flexible, market focused and cost-effective," added Rajeev Mukul, General Manager, Maxtor Middle East.

Rajeev will also be responsible for devising and implementing marketing programs for Maxtor's Retail and Consumer products in Middle East region.