McDonald's rated number 1 in the GCC for the second consecutive year

Although local entrepreneurs independently own McDonald's restaurants in the Middle East countries, they were collectively rated the region's favorite restaurant, based on last visit satisfaction, market penetration, and market share.

The research, which is based on a sample of over 2000 people from the GCC countries, examines a variety of factors, such as the number of visits to quick service restaurants, and their overall satisfaction with their most recent visit. McDonald's restaurants in the GCC showed an increase in market share within quick service restaurants.

In a statement, Alsharif Abdallah Alluhaymaq, Marketing and Communications Director with the McDonald's Middle East Development Company said: "Our brand success in the region rolls up to many reasons such as, the highest standards of Quality, Service, Cleanliness, and Value that we follow, the social responsibility that our local partners are distinguished with, and the giving back to their communities."

"Apart from the international experience we provide our local partners, we help coordinate their activities in order to ensure that they maintain their leadership role in social responsibitiliy and transparency with their customers, such as with their recent publication of the Nutritional Facts about their foods, in the interest of providing their customers with relevant information to help them in making healthy nutrition choices", concluded Abdallah.

Synovate is one of the world's leading research firms, with more than 80 offices operating in 46 countries worldwide. Through this network, they are able to provide clients with cohesive worldwide support, industry expertise and a comprehensive suite of leading research solutions.