The world-first PDP took a 20-strong specialist research team in Korea a year to develop and involved an investment of more than US$3 million. Delivering unrivalled picture quality, LG¡¯s PDP breakthrough uses Peak Enhanced Technology (PET), which is expected to corner a major share of the global PDP market for LG in the next few years.
LG officials expect to release a commercial version of the technology this year and apply PET to all new PDP models by the end of the year. LG technical experts say that PET achieves a level of brightness that at 1500§à/§³ is nearly twice the industry average, and an astonishing contrast ratio of 5000:1.
Mr. K.H. Kim, President of LG Electronics Middle East and Africa said: ¡°The PET technological breakthrough is anticipated to give LG a 30 per cent share of the global PDP market by 2005. By delivering advanced PDP design and process technologies, and the world¡¯s largest PDP production capacity, LG can look forward to becoming the world leader for PDPs in the near term.¡±
In 2003, LG developed the first K/K PDP module with a brightness of 1000cd/§³ and a contrast ratio of 1000:1, and LG is currently applying a contrast ratio of 3000:1 to all models.
In 1998, LG surpassed Japanese PDP makers by developing the world¡¯s first 60-inch PDP, and went on to develop 71-inch and 76-inch PDPs in 2003 through continuous R&D investments.
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LG develops PDP with highest brightness and contrast
- United Arab Emirates: Thursday, June 24 - 2004 at 10:04
- PRESS RELEASE
LG Electronics has successfully developed a PDP with the highest ever brightness and contrast ratio, underlining the global and regional digital leader¡¯s superiority in PDP technology.
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About LG Electronics, Inc.
LG Electronics, Inc. (Korea Stock Exchange: 066570.KR) was established in 1958 as the pioneer in the Korean consumer electronics market. The company is a major global force in electronics and information and communications products with more than 64,000 employees working in 76 overseas subsidiaries and marketing units around the world. With annual total revenues of more than US $16.9 billion (non-consolidated), LG Electronics conducts its business in three main areas: Digital Display & Media, Digital Appliances, and Telecommunications Equipment & Handsets.
The LG Digital Display & Media Company provides core technologies for cutting-edge digital products and is a world leader in digital display products including plasma TVs, LCD TVs and monitors, and digital high-definition televisions (HDTV). The Digital Display & Media Company also provides digitally
integrated products such as AV systems, optical storage, set-top boxes and home servers and is focusing on next-generation businesses such as home and mobile networks.
LG Electronics' goal is to enable the intelligent networking of digital products that will make consumers' lives better than ever.
Posted by Anne-Birte Stensgaard, Senior News EditorThursday, June 24 - 2004 at 10:04 UAE local time (GMT+4)
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