400 delegates from Pakistan attend Samsung's annual dealer convention in Dubai

The one-day event, which had participation from both dealers and distributors, was aimed at empowering the partner community by showcasing the global digital leader's new audio-visual line-up for the year and plans to further strengthen its leadership position in the market.

Speaking at the convention, Mr. Ashraf Sajid, Sales and Marketing Manager, Samsung Gulf Electronics said: "The annual dealer convention proves to be an invaluable platform for the company to showcase its line-up of upcoming digital products and discuss its ambitious growth plans. This year's landmark turnout of over 400 delegates is a testimony of the close relationship that Samsung has forged with its partner community and the growing success the company's digital products enjoy in their markets."

As a committed market leader, Samsung has consistently revolutionized the technology benchmark for digital audio-visual products, comprising colour televisions, camcorders, audio systems, DVD players and home theatre systems, in the region. The company was the first to introduce several unique products, such as the dual camcorder featuring a high-quality built-in digital camera for still photography, a combo DVD player capable of playing six different media formats and an extensive range of flat-panel displays - LCD and plasma TVs - for consumer in Middle East.