The three-month road expedition, which set off from the Bahrain International circuit in Sakhir on Tuesday this week, will cover Saudi Arabia, Jordan, Syria, Lebanon, Turkey, Greece, Italy, Switzerland, France, United Kingdom, Ireland, Belgium, Luxemburg, Holland, Germany, Denmark, Austria, Hungary, Croatia and Slovenia.
"We are delighted to be working with Mr Mushaima," said Mark Senior, Destination Services Manager at the airline. "We share a common goal - to promote the cultural richness, natural beauty and other attractions of Bahrain and indeed the whole region.
Gulf Air, which is one of the sponsors of this expedition, will host Mr Mushaima and his party in Bahrain Day promotional activities at selected destinations along the way.
"This joint venture allows us to showcase the rich traditions and hospitality central to Bahraini culture, said Mr Mushaima. "Gulf Air, as the oldest carrier in the region, and one whose brand is essentially based on Arabian hospitality, is a natural partner to promote the region."
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Gulf Air goes overland from Bahrain to Ireland
- Bahrain: Saturday, June 26 - 2004 at 09:41
- PRESS RELEASE
Gulf Air has teamed up with Mr. Ali Mushaima, well known tour guide and publisher of the Visitor's Complete Guide to Bahrain in an exciting overland trip to promote Bahrain internationally to key interest groups and media.
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About Gulf AirGulf Air was founded in 1950. Today, it is owned by the Kingdom of Bahrain, Oman and the UAE and is the only truly pan Gulf carrier in the region. The airline's network stretches from Europe to Asia and covers 49 cities in 32 countries. The fleet is one of the most modern in the Middle East and comprises 35 aircraft, today.
The airline is in the second year of a three-year strategic recovery programme, headed by President and Chief Executive, James Hogan. The airline, which is making rapid strides towards regaining profitability by 2005, aims to further evolve by taking its renowned cultural strengths, which have been gained over more than half a century, into a global environment.
Gulf Air was recognised with the prestigious Airline Turnaround of the Year Award by the Centre for Asia Pacific Aviation (CAPA) in 2003 and it was selected as a one of the leading and most recognised brands in the UAE by the Superbrands Council. The airline also received the top honour of a platinum award for being voted the Best Middle East and North Africa Airline at the 2004 Arabian Travel Market's inaugural MENA Awards. The airline also was named the winner of the Excellence in Quality Improvement category of the 2004 Skytrax Airline Excellence Awards, the world's largest survey of passenger attitudes towards airlines.
Public Relations Department - 24th June 2004
Issued by Gulf Air - Sponsor of the Gulf Air Bahrain Grand Prix
For more information:
Manager Corporate Communications
Tel: + 973 17 338 098
Fax: +973 17 338 207
Posted by Christine H. Andersen, Assistant News EditorSaturday, June 26 - 2004 at 09:41 UAE local time (GMT+4)
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